EVRAZ division quadrupled its agency network by upgrading to a digital platform

2025: Implementation of appsell platform

The developer of pre-fabricated buildings EVRAZ STEEL BOX (part of the EVRAZ group) has quadrupled the number of agents selling their products. It was possible to expand the agency network thanks to the transition to the appsell digital platform, which automates work with partners, said Petr Chayrev, a representative of the direction, on April 22, 2025.

According to him, agents have become more willing to cooperate with the company, as they have a convenient digital environment and the ability to quickly connect to the EVRAZ STEEL BOX agency program, regardless of their status, be it an individual, individual entrepreneur or self-employed. In addition, the platform allowed the performers to track at what stage the transactions with the clients they led are, and calculate the timing of payment of remuneration.

Thanks to automation, the agency channel has become easier to scale, "added Chayrev.

The increase in the agency network, in turn, allowed the division to reduce advertising costs and attract more potential buyers. According to Chayrev's calculations, customers who come on recommendation are three times more likely to make a deal with EVRAZ STEEL BOX than those brought by advertising.