Heineken in the Russian Federation completed technical testing of the solution Image Recognition

2019

The Russian division of Heineken concern completed in the summer of 2019 technical testing of the solution of the resident Skolkovo of Intelligence Retail company. The company sees the main potential of technology in reduction of labor costs of field employees on audit of outlets and also in quality improvement and availability of analytics from points of sale.

The solution Intelligence Retail is based on use of technologies of computer vision for recognition of goods of different categories for the purpose of control of their existence and correctness of the calculation in network of sales. Mobile application of Intelligence Retail helps a sales personnel to take the qualitative picture of shelf space in shop, and neural networks digitize and estimate efficiency of the merchandiser in each sales point.

At the time of visit of shop within several seconds the user of the application obtains information on accomplishment of standards of the calculation of goods: shares of the Heinekenna brands regiment, level of accomplishment of an assortment matrix, timely start of the promo-calendar. Also valuable feature of the solution is an opportunity in the automatic mode to collect information on products of competitors: shelf shares, prices, promotion actions and new products.

When testing Heinekenotsenivala company following parameters of the solution: accuracy of recognition and quality of analytics, decrease in labor costs of auditors and convenience of using. Based on tests, the high accuracy of recognition of each warehouse accounting unit (SKU) at the level of 95%, measure calculation accuracy existence of goods on the shelf (OSA) at the level of 98% and the accuracy of calculation of a share of the shelf at the level of 97.1% was confirmed. All analysts were counted automatically online.