Louvre Hotels Group has chosen Sabre technologies to accelerate distribution transformation

2021: Implementation of centralized booking system

On February 18, 2021, Sabre Corporation announced a multi-year technology partnership with Louvre Hotels Group, a hotel group in Europe that manages almost 1,600 hotels in 54 countries as of February 2021, a subsidiary of Jin Jiang International.

Thanks to this agreement, Louvre Hotels Group will receive the qualities of the advanced central reservation system SynXis Central Reservations and access to almost 900,000 travel agents and 700 online channels around the world, including hundreds of online agencies (OTAs) and meta-search engines. This will help Louvre Hotels Group implement ambitious plans to expand the market presence of its hotel brands and reach distribution channels, as well as increase operational efficiency.

Partnership with Sabre is the key to implementing our strategic plans, especially in a global context. We are constantly developing our international network, which includes hotel brands of categories from 1 to 5 stars. We want to implement innovative distribution strategies supported by technological solutions to provide our investors and franchises with the most relevant tools, as well as ensure the technical and operational efficiency of our hotels, "said Pierre-Frédéric Roulot, CEO Louvre Hotels Group. - In our opinion, Sabre Hospitality Solutions offers a good combination of innovative technologies, platforms, security, scalability and service.

By seamlessly integrating native applications and third-party systems through an extensive library of APIs, Louvre Hotels Group can create and implement additional business and consumer opportunities.

As the travel and hospitality industry develops, hotels need a unified, reliable and flexible technology platform that will allow them to increase commercial and operational efficiency, "said Scott Wilson, president of Sabre Hospitality Solutions. - Sabre solutions will expand Louvre's market reach through the speed of innovation, performance and stability of a high-tech platform, as well as create differentiated opportunities for both hotel brands and hotel guests.

Louvre Hotels Group should have flexible technologies that allow it to adapt to a constantly changing technological environment. The management of a growing portfolio of hotels, including 11 brands of categories from 1 to 5 stars as of February 2021, and the need to form various value propositions stimulate Louvre Hotels Group to achieve high performance and introduce innovations to transform distribution.

In Russia, Louvre Hotels Group is represented by the Golden Tulip and Tulip Inn brands in the Krasnodar Territory and Moscow Region.

The central reservation system SynXis Central Reservation provides hotels with opportunities for deeper interaction with guests. The SynXis Booking Engine provides a complete set of digital services to increase conversion and consumer engagement. The SynXis Intelligent Retailing solution allows hotels to quickly create products and services for guests and sell them through all channels, adapting offers using artificial intelligence. Channel Connect further simplifies and automates distribution, expanding coverage in local, regional and international markets, and SynXis Voice Agent offers high-tech tools for personalizing the service by recognizing guests. This facilitates the creation of individual bids and provides additional opportunities to increase revenue from each transaction.