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"Rainbow Smile" introduced payment according to QR codes in its stores

Customers: Rainbow Smile

St. Petersburg; Trade

Product: Express Checkout System

Project date: 2021/10  - 2022/04

2022: QR Code Payment Implementation via Express Checkout

Since April 21, 2022, in all stores of the network Rainbow smile"" payment became available through QR code. Express Checkout This became known on May 11, 2022. The payment process takes no more than 10 seconds. After leaving work Russia Apple Pay Google Pay retailers in and began to look for options for convenient payment for purchases for customers accustomed to making payments with. smartphone This is exactly the way to pay by -code QR through the "Quick Payment System," which I started. CENTRAL BANK OF THE RUSSIAN FEDERATION Payment on this system can be made through anyone application who bank supports. At the SBP beginning of May 2022 financial , there are more than 200 such organizations, among them all large and medium-sized banks. At countries checkout in the "Rainbow Smile," the employee offers the buyer all possible forms of payment, including payment according to the QR code. If the customer chooses this option, the buyer scans the code through their bank's application and the payment is posted by the system.

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We want to provide our customers with a convenient service, so payment through the fast payment system has become a good way out in this situation. Many are used not to carrying a physical card with them, but to using a phone. QR-code payment is an excellent alternative to the usual contactless payments using a smartphone,
noted the general director of the Rainbow Smile network Alexei Baulin.
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The first test sales through the SBP in the Smile of the Rainbow network took place in March 2022. They demonstrated the reliability and speed of the service. As of May 2022, the growth of the share of such payments is ahead of the company's forecasts and the pace of development of acquiring when it is introduced into the network in 2009. Along with the convenience for the buyer, payment through the QR code allows the network to save on acquiring fees - one of the most significant cost items. "Rainbow smile" will continue to improve the payment service through SBP for the convenience of customers.