Sellty deploys b2b portal for "Layered Plastics Plant"

2023: Implementation of the Sellty cloud platform

The Sellty cloud platform allowed the Sloplast plant to deploy a b2b portal in a matter of hours and implement a personal account for corporate customers. As a result of the project, the plant was able to optimize the process of selling business, and also began to service 20% more orders during the same time. The investment in the platform paid off in 2 months. This was announced on September 19, 2023 by representatives of Sellty.

The Sloplast plant produces paper laminate plastic (HPL panels). The company produces products for interior and furniture design, transport design, as well as decoration of the facades of apartment buildings. Previously, the plant focused only on large corporate clients at the federal level. This approach provided revenue growth of an average of 17% per year. In 2022, it was decided to deepen work with segments of small and medium-sized businesses. It was important to automate the customer service process to offer them personalized service. The Sellty platform helped solve these problems.

Sellty - cloud service for quick launch b2b-. online store It goods takes only a few hours to connect to the service and deploy the showcase. In addition, Sellty users can automatically ship orders to, 1C about information balances and individual conditions for wholesale customers, as well as a module storages financial and accounting documents - all in a single window.

The introduction of the service allowed Sloplast to optimize the process of creating orders. Managers are now only required to check the order, book the item in stock and send the invoice via Sellty. All prices on the b2b portal are updated automatically. In turn, customers can quickly select goods and place an order - from any device and at any time.

The use of the Sellty platform made it possible to free up to 2.5 working hours of managers per day - this time they can use to solve more important tasks, for example, personalized communications with customers. In addition, Sloplast was able to get by by by hiring one sales manager in the SMB segment instead of two, as planned before the introduction of the service. As a result, the investment in Sellty paid off in 2 months on PHY savings alone. At the same time, the platform made it possible to serve 20% more customers from the small business segment during the same time.

Thanks to Sellty, our plant became a pioneer in the market online sales b2b segment. We have built a customer-centric approach to order management - and now we can provide a high level of service even for small companies. The implementation of the b2b portal has other benefits. Our employees have the opportunity to see all the balances in warehouses online and monitor their liquidity. Now all the remaining goods can be gradually sold on sales, instead of writing them off, commented Viktor Bolotov, Development Director of Sloplast.

It is difficult to imagine the development of the b2b business line without current digital tools. The competition is won by those who actively use automation and optimize business processes. Our platform helps to quickly launch the leadership generation channel, free up employee resources and, as a result, increase business profitability, said Maria Bar-Biryukova, founder of the Sellty platform.