Sellty helps cosmetics maker boost wholesale revenue by 20%

2023: Creation of a b2b portal

Cloud platform Sellty helped cosmetics company Veselova Beauty deploy a b2b portal in a matter of days and increase revenue by 20%, and corporate customer service speed by 30%. The turnover of the wholesale direction of the company for the first month of work on the platform amounted to over 50 million rubles. Sellty (Celty) announced this on October 3, 2023.

Veselova Beauty manufactures and sells professional cosmetics. In 2023, the company significantly increased the share of wholesale customers who place orders online. Processing such orders could take from a couple of hours to several days. Therefore, Veselova Beauty decided to distinguish between online sales for wholesale and retail.

A separate b2b portal was launched for corporate clients - this made it possible to significantly increase the speed of processing wholesale orders and the quality of service for large customers. the Russian The Sellty platform helped solve the problem - with its help, the head of the wholesale department of Veselova Beauty deployed an online product showcase in just a few hours.

All tools are available on the portal for effective management of corporate sales: loading goods in automatic and manual mode, managing categories and groups of goods, creating sections and filters, calculating discounts depending on the category of the buyer and the volume of purchases. It is also possible to make changes to orders, exchange statuses and documents.

Now wholesale buyers can place an order in just a couple of clicks. In turn, Veselova Beauty sales managers have access to all the information necessary to conclude a deal: order history, finance, invoices, invoices and payment schedules. And all this is from a single window. As a result, the quality and speed of corporate customer service has significantly increased.

According to the results of the first month of work with Sellty, the increase in wholesale sales amounted to 20%, the outflow of customers decreased by 20%, and the service speed of wholesalers increased by 30%. In total, the turnover through the wholesale sales channel increased to 50 million rubles. In addition, thanks to automation, we were able to significantly unload our sales managers. Now wholesale customers do not have to wait a long time for the response of operators. They can get all the necessary information on their own, "said Alina Veselova, owner of Veselova Beauty.

It is no longer possible to imagine entering the b2b market without digital sales management tools. However, not every company in the segment small and medium-sized businesses is ready to invest in its own development - the creation online store for b2b from scratch can drag on for years and cost businesses millions of rubles. Our platform allows you to make the process accessible and fast. The client pays only for a subscription, and without hidden payments: support, updating and all new functionality of the platform is already included in its cost, - said Maria Bar-Biryukova, founder of Sellty.