Mass distribution of this service in Russia began in 2007, and at the end of year RBT brought to operators $70 million.
According to the research Comnews Research, for the first five months 2008 income from RBT was $44.3 million, and by the end of 2008 should grow to $150 million.
According to the author of a research Sergey Polovnikov, now 8.6 million subscribers use service of RBT, by the end of 2008 their number can grow by one and a half times — to 12.9 million people. In 2008 the service became the driver of revenue growth from sale of mobile content at all operators, Polovnikov emphasizes.
"RBT allows the subscriber to self-express, and to make it inexpensive" — the director of the department of products and services of MTS Pavel Roytberg explains success of RBT. Such personalisation very much is pleasant to subscribers, the press secretary of VimpelCom Ekaterina Osadchaya confirms. And according to the head of department of new products of MegaFon Alexey Ivlev, a basic reason of success of service of RBT — in its virus distribution: the subscriber, having called the friend, hears a tune and wants that at him was also.
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