TJournal

History

2022

Publication closure due to lack of funding

On August 22, 2022, it became known that the TJournal edition (blocked in) Russia Roskomnadzor would cease to work from September 10, 2022. As noted, the company Committee"," which owns TJ, "has run out of funds to develop and support the project."

After the start of the special operation of Russia in Ukraine, the company lost a significant part of advertising revenue, the blocking of the project led to a fivefold drop in the audience and continues to fall smoothly from month to month.

The "Committee" also owns VC.ru and DTF. Due to a sharp drop in revenue, the publisher will be forced to cut costs by another 30-40%, so the board of directors decided to close the project.

"TJ hasn't made money working at a loss in a few years. But the editors of the project and the entire team of the "Committee" have always drawn the coverage of our broadcasting and a cool community. We believed that against the background of a scorched clearing of media in the Russian-speaking segment, we were doing an important job, "the editorial office said.

After September 10, a stub and a link to the HTML archive of editorial articles will appear on the TJ website. Each author will be able to download their own materials. The remaining time the TJ editors will work in the same mode.^[1]

Blocking the site by Roskomnadzor at the request of the Prosecutor General's Office

March 14, 2022 against the background of a special operation Russia on To Ukraine Roskomnadzor blocked the TJ website on demand. State Offices of Public Prosecutor

2015: Debt Recovery Court with Druzhba-Media

TJournal filed a lawsuit against the Druzhba-Media advertising agency, follows from the information in the database of the Moscow arbitration court. The lawsuit was filed in August 2015, the first consideration of the case is scheduled for September 25. It follows from the documents that TJ requires 833,424 rubles.

According to the Roem.ru, Druzhba-Media has overdue debt to at least two more sites.

The agency was focused on the exclusive sale of advertising on "fashionable" sites and special projects on them, Valentin Andrienko told Vedomosti at the end of 2013. Later, the agency moved away from the requirements of the exclusive, and also began to delay payments to counterparties, the interlocutors say Roem.ru.

2014: Teaming up with the editorial board of "Zuckerberg Will Call"

Since April 17, 2014, the Zuckerberg Call and TJournal projects have been merged into one publishing house called the Committee. Unification is a natural step for projects with a common investor.

The co-owner of both publications is the same fund - Vaizra Capital, which invested in us by decision of the co-founder and former co-owner of VKontakte Lev Leviyev.

A few months ago, Zuckerberg will call and TJournal, having exceeded 5.5 million views per month, have already joined forces in selling ads, now they have decided to exchange technologies and optimize duplicate workflows.

"Zuckerberg Will Call" concentrates on news coverage about internet business, startups and marketing. The editors will return to their origins and will pay more attention to Russian projects: news, interviews, reviews and opinions. In addition to editorial content, a community of entrepreneurs and specialists will develop on the site - the first step towards this was the appearance of profiles indicating the place of work and verified badges in the comments.

TJournal will continue to experiment in the development of technologies for information aggregation. In the next iteration, the project will have a full-fledged application for iOS 7 and a section in which the readers themselves will create content. The TJ editors will narrow the list of topics covered to a number understandable to readers and advertisers, while delving into the development of formats for news coverage around social networks, blogs, legislation, gadgets and other phenomena related to Internet users.

The former press secretary of VKontakte Vladislav Tsyplukhin will be engaged in the development of the platform of both projects - he now works in our team as product director. Together with technical director Ilya Chekalsky, they will continue to create a platform on the basis of which the company plans to open other niche media.

Andrey Zagoruiko (also known as Sasha Peganov) will be engaged in monetizing projects, building sales departments and special projects. His team will have to study project audiences, interact with advertisers and develop formats that will allow us to live and develop.

The editor-in-chief of Zuckerberg will call - Konstantin Panfilov. Philip Kontsarenko was appointed chief editor of the publication.

The editor-in-chief of TJournal is Nikita Likhachev. Chief Editor - Sultan Suleimanov.

We have different projects, but now we are one team.

2013

Discovery of information about the founders of the publication

In April 2013, a version appears according to which Lev Leviyev, co-owner of VKontakte, Selectel, is also a co-owner of Zuckerberg Will Call (Siliconrus.com) and TJournal.

As of April 1, 2013, TDzhornel LLC was registered at the address: Peter, Tverskaya 8, lit. B. By a strange coincidence, LLC Vkontakte"" is also registered there, "" is also registered there, Selectel"" is the Jewish Cultural Center located there^[2]

On April 05, 2013, VKontakte press secretary Vladislav Tsyplukhin talks about his involvement in the creation of TJournal:

"I am related to the TJournal project. I have denied involvement in him lately and lied in the comments to Novaya Gazeta not because I am afraid for my reputation - I don't care about her. I wanted to get this project out of the way, protect people who believe in it. He is not liked, among other things, by the Kremlin's courtiers - because he filters their attempts to cheat and bring hashtags to the top. Today, TJournal is a business project with a private investor focused on the Western market, and it has nothing to do with unnecessary squabbles. I tried to defend, take the kick away - and it didn't work out for me^[3].'

Restart

August 31, 2013: TJournal hangs the plug that the project is closing. Chekalsky regrets.

September 01, 2013: Nikita Likhachev writes that there will be no relonch, the investor changed his mind.

On September 2, 2013, it became known that the project was restarted. As Likhachev said in a post written at night, the project does not abandon the previous concept, but, on the contrary, expands it. Now there are three main blocks on the site. Familiar according to the previous version of "Mediator," an algorithm that automatically selects the most popular news on the Russian Internet, an editorial block that has now expanded significantly, and popular articles from other industry publications. The news agenda of TJournal will now be handled by the former editor of the "Internet and Media" section of the site Lenta.ru Sultan Suleymanov. Also on the site you can now see the most popular tweets, cobs and posts in Surfingbird. In addition, a few days before the "closure," TJournal released an iOS application.

2012: Social Media Analytics

On December 18, 2012, it became known that The Twi Journal (tjournal.ru) service attracted new investors and opens a new line of business, for the development of which Ilya Chekalsky (already the former technical director of the Твайт.ру) was invited.

... "on the basis of an existing project, we are opening a special technical unit that will develop products for analyzing and conveniently presenting large amounts of information," Chekalsky, now technical director of The Twi Journal service, said on VKontakte

a comment to the Roem.ru, the founder of the service, Nikita Likhachev, said what the new project would be: "It will be a platform for analytics of social networks, no matter how it sounds. We have the Mediator now. It analyzes the popularity of media accounts, individual news. We will do advanced analytics for various kinds of SMM-specialists (these are companies, agencies, and media) and free for the mass user. "

Likhachev wished not to disclose the names of investors, but said that they were well versed in the industry. The main services of the new project (Russian Socialbakers) will be available for "socially significant projects," such as the media, but commercial companies will have to pay a subscription fee for using the service.

See also

• Media about IT and telecom (Russian market)

Notes