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2015/12/09 16:42:37

Overview: Mobile technologies for business

The Russian market of mobile solutions for business continues to grow and develop. In 2014 new technologies of communication, sales growth and reduction in cost of mobile devices and also rather great demand for mobile applications from corporate clients had an impact on dynamics of the market. In 2015 market growth slowed down because of an economic and political situation a little.

Structure of the market of corporate mobility

The market of corporate mobility actively develops. The main incentives of this development include the further growth of mobile devices, including new forms of mobile devices, for example, wearable devices. Active implementation of cloud computing and social networks also stimulates market development of corporate mobility. Konsmerization IT and a so-called trend of BYOD are the most important a trend in the market of corporate mobility.

The Russian market of mobile applications for business

The market of mobile applications grows in Russia after growth in sales of mobile devices and mobile traffic. Among the factors affecting dynamics of the market in 2014 it is possible to note, in particular, development of technology 4G (LTE), and as a result – increase in capacity of communication channels, Internet connection speeds on mobile devices. Also dynamics was affected by reduction in cost of mobile gadgets and increase in demand for mobile applications from business.

Interview with the expert
the CEO of MobilityLab Sergey Orlik in an interview of TAdviser told about own development of the company – the solution WorksPad and also about promotion of this product in the world market.
Management of corporate mobility

Software of management of corporate mobility (Enterprise Mobility Management, EMM) - a class of the software tools supporting a possibility of use of mobile devices in corporate business processes.

EMM includes products of mobile device management (MDM), mobile applications (MAM), mobile content (MCM) and also the products proposing the integrated solutions including MDM/MAM/MCM feature set.

In more detail...

Magic quadrant of Gartner for software of management of corporate mobility
Relevant projects
the Used MDM solution in structure "Sanofi Russia" is on-premise implementation of AirWatch from VmWare – solutions which are leading in the field of mobile device management, by mail, applications and content.
Corporate mobility Bring Your Own Device - BYOD

The abbreviation of BYOD is decrypted as "Bring Your Own Device" ("bring the device") and describes a phenomenon of distribution of personal mobile devices in a business environment. Also the terms "konsyyumerization" and "user devices" are used. Analysts are sure: over time this trend will increase in global scale. According to the researches conducted by IDC, about 95% of staff of the companies already use at least one personal device for the working purposes. By estimates of Gartner, about 90% of the companies are going to support business applications on the devices belonging to end users as it will allow to cut down equipment expenses for 40%. Besides, wide circulation of mobile devices will help "contact" the employee even after the termination of the working day. For example, employees will be able to browse e-mail or to work on the presentation in the free time.

Relevant products
the Russian solution intended for the organization of corporate mobile jobs based on tablets and smartphones running iOS and Android. It includes the main tools necessary for information employees for productive work out of office: an e-mail client, the calendar, the address directory, a file manager with access to corporate resources, the full office suite. All services are integrated into one application: it considerably raises a usability for the end user, at the same time, all business information is in one safe container. Today WorksPad use in GKM "Norilsk Nickel" and in ROSATOM State Corporation. Top managers of the companies appreciated possibilities of this mobile solution and actively use it in the work.


MHealth applications

The term mHealth means mobile technologies which are used in medicine. Different mobile solutions for simplification and acceleration of delivery of health care and also for work with medical data belong to mHealth.

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History of the Russian corporate mobility

At different times IT solutions for ensuring corporate mobility were called differently and had different form and content, but one steady general sign at them can be selected — they gave an opportunity of interaction of the employee who is out of stationary office with corporate information systems/services through public communication channels.

[1] [2] [3] [4] [5] [6] [7] [8] [9] 1990–1995| 1996–1999| 2000–2003| 2004–2007| 2007–2009| 2010| 2011| 2012| 2013–2014| 2015

Author: Natalya Lavrentyeva