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Insight people

Company

Content

Owners

+ Rosneft of the Tax Code
+ Nowfinteh

History

2023: Gazprom-Media acquired 51% of the agency

On November 16, 2023, Gazprom-Media Holding (GMH) announced the purchase of 51% of the Insight People blogging agency. The financial terms of the agreement were not disclosed.

The GMH said that the purchase of a controlling stake in Insight People will provide a synergistic effect from the unification of the blogger community around the holding's digital platforms, as well as strengthen its position in the influencer marketing segment.

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Insight People has long been a strategic business partner for our Rutube and Yappy platforms and entertainment TV channels. Combining the potentials of companies will give an incentive to create a new quality of content and promote it, - the press service of the GMH quoted the words of the general director of Gazprom Media Alexander Zharov.
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Gazprom-Media Holding (GMH) announced the purchase of 51% of the Insight People blogging agency

From the data of the Unified State Register of Legal Entities it follows that the remaining 49% of the authorized capital of Insight People LLC remained with the founder and general director of the agency Alina Zinnatullina. The general director of the agency "INFOLine-analytics" Mikhail Burmistrov estimates 100% of the Insight People business at 10-14 billion rubles, writes RBC.

According to information published on the Insight People website by November 16, 2023, the total audience reach of the agency's bloggers is 1.5 billion people. The agency's residents are large Russian influencers, including Karina Cross (10.5 million followers on Instagram, owned by Meta, whose activities are recognized as extremist in Russia and banned; 1.2 million subscribers on YouTube), Sasha Stone (2.4 million followers on Instagram), Anna Khilkevich (10 million followers on Instagram), etc. In total, Insight People has more than 2,000 bloggers on an exclusive contract. The company has created a network of 77 regional studios throughout Russia, developed an educational program that includes over 600 hours of training courses in various areas, and formed a professional mentoring system for bloggers.[1]

Notes