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Sibnet

Company


Owners:
Rostelecom

Content

Owners

Sibnet.ru - as of June 2012, the most popular Internet portal in Siberia according to Rambler Top 100. The portal is owned by Rostelecom OJSC.

Performance indicators

As of June 2012, according to the TNS group, the monthly audience of the site in the Siberian region (Irkutsk, Kemerovo, Novosibirsk, Omsk and Tomsk regions, Altai, Trans-Baikal and Krasnoyarsk territories, the Republic of Gorny Altai, Khakassia and Buryatia) exceeds 1.2 million, in other regions of Russia the portal has more than 1.7 million unique users.

According to LiveInternet, daily traffic Sibnet.ru is more than 2.8 million page views, weekly - more than 19 million, monthly - over 87 million.

History

The resource was launched in the summer of 2007.

2012: Video Ad Sales to Agency

In June 2012, it became known that Gazprom-Media Digital, the largest video ad seller in Runet, entered into contracts for the sale of advertising opportunities with the portal Sibnet.ru.

Recently, Sibnet.ru has been closely engaged in multimedia content and is actively mastering video formats. Until now, the portal has independently implemented advertising in its video traffic. Now the site has entered into an agreement with GPMD, under which the seller becomes the exclusive seller of all video advertising capabilities of the resource in federal traffic.

GPMD will offer advertisers the placement of pre-rolls and post-rolls - commercials shown before and after the main video, as well as banners on a pause, which are shown in the video player area when the user pauses viewing the video. After signing a contract with Sibnet.ru, the unique audience of the pool of sites on which GPMD offers advertising exceeded 19 million unique users, and the number of video shows reached 370 million.