Tkachuk Larisa Sergeyevna

Tkachuk Larisa Sergeyevna

Biography

In 1998 she graduated from the National Technical University of Ukraine with a degree in Industrial Marketing.

After graduation, she worked as the head of the business analysis group at the Ukrainian Mobile Communications Company (UMC), in 2001 she was transferred to the post of head of the marketing department.

Since May 2001 - marketing manager of RTDC (Russian -American telecommunication holding).

2002-2012: From Head of Department to Deputy Director General of MegaFon

Since October 2002 - Head of Marketing and Sales Department of OJSC MegaFon. Tkachuk was all the work to promote the Megafon brand - from the development of ideology to image campaigns.

In early February 2005, Tkachuk was appointed Deputy General Director of OJSC MegaFon for Commerce.

In 2010, MegaFon became the second in Russia in terms of the number of mobile subscribers and mobile revenue, shifting VimpelCom to 3rd place - this is largely the merit of Tkachuk, her colleagues told Vedomosti. She left Megafon in June 2012, shortly after the change of his leadership (in April 2012, Ivan Tavrin became the general director of Megafon, and his predecessor Sergey Soldatenkov headed the board of directors).

2013: Work at Rostelecom

On April 25, 2013, Rostelecom announced the appointment of Larisa Tkachuk as commercial director.

Since October 2010, Pavel Zaitsev, who previously held a similar position at Uralsvyazinform (one of Svyazinvest's interregional companies, along with six others joined Rostelecom in 2011), has worked as the commercial director of Rostelecom. He will continue to work at Rostelecom as a senior vice president and will head the Macro-regional branch of the Center, as well as participate in the development of other strategic areas of activity, the company reports.

The Rostelecom brand is very young and the company has yet to work to strengthen it, says Anna Kurbatova, senior analyst at BCS. The main marketing task that the operator faces, in her opinion, is to promote the 3G service new for Rostelecom: Rostelecom has strong competitors in the person of the Big Three operators in this market, and it is important to choose the right positioning strategy. Tkachuk worked at Megafon just at the time when this operator was actively building and promoting 3G. As of April 2013, Megafon, the market leader in 3G^[1]

In February 2015, in connection with the reform of the management structure^[2] Rostelecom, Larisa Tkachuk, was appointed to the post of senior vice president of business management at Rostelecom. Her duties in this position include leading three key business areas in the corporate/state, mass and operator segments, leading corporate marketing and coordinating the commercial activities of macro-regional branches and business functions.

Three client units were subordinate to Tkachuk, which are engaged in various areas of the operator's activities: the mass market (B2C), corporate and state customers (B2B and B2G) and services for telecom operators (B2O).

2020: Head of Atlas

The Atlas company, which Rostelecom created to implement the TEM NEXT project to lay VOLS from the western to eastern borders of the Russian Federation, was headed by Larisa Tkachuk. This became known on October 30, 2020.

Vsevolod Korzhaev, Project Director of the Department for Working with International Telecom Operators at Rostelecom, emphasized that it was not Rostelecom that was responsible for the construction of VOLS, but the Atlas company, which, in addition to Rostelecom, would include other shareholders.

In response to a question about the priorities of Larisa Tkachuk in this position, a representative of the Rostelecom press service said that an active and extensive preparatory period is underway, so the company will be ready to comment on the activities of Atlas LLC no earlier than December.

Vsevolod Korzhaev spoke about the project: {{quote 'The president of Rostelecom met with the president at the end of the summer, RUSSIAN FEDERATION he mentioned Atlas, and after this meeting the project passed the point of no return for us. In the first quarter of 2021, construction will already begin. The project will also be implemented for the Russian needs. The cable that Atlas will build implies a new infrastructure, including all Russian operators. We call for dialogue. There are various options for participating in the project. I can't disclose all partners, but the cable is planned for Russian production. We will choose equipment suppliers, but we give priority to domestic vendors. After the construction of the network, Atlas will provide exactly the first level infrastructure, that is, dark fiber, sites for the placement of equipment and, if necessary, equipment maintenance. The cable will fundamentally repeat the route of the existing VOLS - the Transit - high-speed transit highway Europe , Asia VTM TEA - from the western to the eastern border. Russia }}

Larisa Tkachuk has experience in project development, consulting a rapidly growing project on the part of a strategic investor, coordinating the cooperation of companies on a common project. In addition, she has the experience of a commercial director, as well as the development and sale of high-tech products. These are the necessary competencies, because it is supposed to bring to the market a fundamentally different set of services based on the rental of physical infrastructure. And a fundamentally different set of services is the maximum degree of risk. The experience of a commercial director and marketer will make it possible to formulate a proposal so that project partners and infrastructure customers can weigh the benefits and risks of innovative products - and, of course, eventually take these risks. The financial partner will need to explain what services will be sold thanks to VOLS, what is the life cycle of this project, which will help the financial partner calculate the return on investments, "commented Leonid Delitsyn, analyst at Finam Group of Companies [3]

2021: Resignation from the post of head of Atlas

In April 2021, she left the post of head of Atlas.

Ratings

In 2015, it was included in the TAdviser list "Top 10 Women in the Russian IT Industry 2015."

Notes