Carbonated beverages (Russian market)

Export of water and soft drinks from Russia

Main article: Export of water and soft drinks from Russia

Chronicle

2022:10% drop in sales

The cessation of production of Coca-Cola and PepsiCo in Russia led to a sharp reduction in the segment of carbonated drinks without sugar: in 2022, natural sales of such products decreased by almost 10%, and its share fell to 8.5% of the market. This is evidenced by data from the research company NielsenIQ, which was released in January 2023.

As Kommersant writes with reference to NielsenIQ materials, in the money, sales of carbonated drinks without sugar increased by 3.6% due to rising prices. For comparison, the turnover of all carbonated drinks during this period decreased by 1.8% in volume and increased by 15.9% in money.

In 2021, carbonated drinks without sugar, on the contrary, showed growth: according to NielsenIQ, sales of soda without sugar in volume increased by 10.7%, in money - by 19.9%. These indicators were comparable to the data for all carbonated drinks. According to the interlocutor of the newspaper in the market, the current trend is associated with a reduction in the presence of the two largest manufacturers in Russia.

After the start of a special military operation in Ukraine, Coca-Cola and PepsiCo began to reduce their presence in Russia. In particular, they decided to suspend investments in marketing and abandon the production and sale on the Russian market of their global beverage brands - Coca-Cola, Fanta, Sprite and Pepsi, 7UP and Mirinda, respectively. In September 2022, Reuters reported that PepsiCo had completely ceased production of Pepsi, 7UP and Mountain Dew in Russia.

The general director of Volkovskaya Brewery (also produces lemonades under the Volchok brand) Alexei Axel says that the number of fans of carbonated drinks without sugar in the Russian Federation remains limited due to taste preferences. The growth in sales of fruit beer is also noted due to interest in drinks with sweeter tastes, he adds.^[1]

1973: Baikal drink developed

The Baikal carbonated drink was developed and created in the bowels of the All-Union Scientific Research Institute of the Beer and Non-Alcoholic Industry (VNII PBP). USSR. 1973

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