Delivery service of food "Is ready" it is started in St. Petersburg in 2019. It works on the dark kitchen model (when there is no restaurants with tables and service works only for delivery). Creators and owners of a brand – the businessman Oleg Korchagin, entrepreneurs Alexander Tsereteli and Evgeny Rodionov.
History
2020: Attraction of 65 million rubles of investments
Delivery service of food "Is ready" attracted 65 million rubles and it was evaluated in 266 million rubles. On December 15, 2020 reported about it to TAdviser in the company.
The entrepreneur and the founder of the Out Digital agency Roman Zaripov and also several Russian angel investors participated in a sowing round. The project is financed by franchizing and convertible loans, and the general share of new investors within a round made 24.4%.
The raised funds are going to be spent for opening of new kitchens, marketing promotion, development of IT infrastructure and implementation of artificial intelligence technologies and machine learning in work of service to make orders even more personalized. For example, will offer clients dishes depending on different parameters: weathers, delivery time, behavior in service, etc. Earlier algorithms "Is ready" learned to select to dishes sauces and toppings on the basis of user data.
The company intends to provide a complete covering of St. Petersburg and to begin regional expansion in the first quarter 2021.
Service "Is ready" to the middle of December, 2020 about 50 thousand residents of St. Petersburg use. In assortment of service there are Bol 2 thousand dishes, and the average bill is 550 rubles. In the city 15 kitchens work. Within scaling of business "Is ready" is going to execute 10 thousand orders a day and to employ about 150 people. Orders are prepared and delivered on average in 25 minutes. Service as reported there, the first among fudtekh-projects started processing of packaging and contactless delivery.[1]
Notes
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