Konix Brewery

Konix Brewery is one of the most famous craft breweries in Russia. It was launched in 2015 in the Zarechny Penza region and by June 2021 produces more than 40 beers, including Indian Pale Ale (IPA), Pilsner, Stout, non-alcoholic beer, cider.

History

2021: Carlsberg bought Konix Brewery for 150 million rubles

On June 7, 2021, it became known that Konix Brewery was sold to Carlsberg brewing company, which produces products under the Baltika, Tuborg, etc. The transaction cost amounted to 150 million rubles.

The buyer from the Carlsberg Group was a subsidiary of Hoppy Union, which produces brewing malt, manages the Tank and Hopper beer store chain and develops craft brewing. The company also operates the Gorky Brewery in Nizhny Novgorod with a capacity of 240 thousand liters per year.

Carlsberg acquired Konix Brewery for 150 million rubles

The purchase of Konix is considered by Carlsberg Group as one of the attractive options for the development of the company. The president of the Association of Craft Breweries Alexei Axel explains that craft beer in Russia has already developed a fairly large audience, and Konix is a recognizable and popular brand. Craft varieties cost more than the mass segment, and Carlsberg may also have synergy due to the presence of its retail, he added.

Pavel Olshansky, co-owner of the Truel and Varyag breweries, noted that it is usually difficult for the owners of craft breweries to get into federal networks, and now Carlsberg's capabilities will allow this to be achieved. The interlocutor of the publication in the industry confirmed that in Russia there are still virtually no craft brands with a developed distribution system.

According to Olshansky, the trend towards the purchase of craft breweries by transnational companies will continue. Craft brewing itself is not a very profitable business, but the capabilities of large manufacturers allow you to maintain such brands in the portfolio, he said.^[1]

Notes