The large American publishing house will implement the German ERP
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The The New York Times company, one of leaders among the American media, made the decision on implementation of industry solution of SAP for Media which is based on a packet of mySAP Business Suite. An ERP system of the German vendor will be used for management of advertizing activity, delivery of the press to subscribers and its distribution through retail network.
As means of the business analysis and preparation of reports by the customer the software of SAP NetWeaver, which is not surprising, was selected considering the ERP system choice. The New York Times is going to replace with its help the information systems used now in the company with single industry solution that will provide cost reduction and revenue growth of the company from advertizing and a subscription of new readers.
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