Eldorado Hi-series of TVs

2019: Start of production and sales of Hi TVs

On June 18, 2019 the retail network Eldorado belonging to the M of Video Eldorado Group of the Russian retail company on torgovleelektroniky and home appliances, announced start of production and sales of the equipment at the affordable prices under own Hi trademark. TVs worth up to 18 thousand rubles under this brand are already available in Eldorado shops across all Russia.

The line of Hi TVs for June, 2019 includes nine models with the diagonal from 23 to 42.5 inches at the price from 7,999 up to 17,999 rubles. TVs, depending on a price category, have the functions which are most demanded at users. The senior model supports technology of Smart TV and has permission of Full HD. Among other advantages: the convenient system of search of free movies WildRed, voice actuation, hundreds of radio stations, wireless transmission of content from the mobile device, the TimeShift function. Eldorado plans further expansion of a line of TV.

In the long term Eldorado is going to produce under STM and available models of home appliances. The Hi brand is already known to buyers of Eldorado within work of customer service of retailer HiTechnic.

acts as Eldorado in Group as the attacking brand – and in terms of an exit to the cities, and involvement of audience. We offer the most popular models of the equipment in Russia at the minimum prices. In some categories, for example, in TV, we could not find the models answering to demand of our buyers in low price segments. The M of Video Eldorado group can offer the market practical TV with really demanded functionality at very attractive price – from 8 thousand rubles, for models with the diagonal of 20-26 inches it is about 30% cheaper, than the average market price. Hi TVs are already on sale in our shops and are in demand. We are going to extend this logic and to other segments, for example, on the equipment for kitchen,

On group appraisal "Video Eldorado" sales of TVs in Russia for January-April showed to M. growth by 9% in monetary and natural value. More than a half of sales in pieces is the share of budget TV with screens to 34 inches.