| Developers: | Amazon |
| Branches: | Internet services |
2019: Amazon offers $10 for access to browser history
In the middle of July, 2019 Amazon started an action for the American clients, having offered them a 10-dollar discount for days of an annual sale of Prime Day in exchange for providing access to the history of visits of Internet pages in the browser.
The offer is valid for new users of the browser Amazon Assistant expansion which allows to compare the prices to other online stores. At run, like Walmart or Target, the plug-in brings the prices of the same goods of Amazon.com to the websites of large retailers and also displays estimates and responses.
To the middle of July, 2019 of Amazon Assistant it is set at 7 million users of browsers Google Chrome and Mozilla Firefox. Other companies have similar tools for purchases.
For work of expansion access to the history of web activity of users, including links to the visited sites and a part of content from earlier opened pages is necessary. Amazon specifies by a small print that the company can use these data for the improvement of marketing, products and services which are not connected with Amazon Assistant.
As the technologist from non-profit fund Electronic Frontier Bennett Cyphers explained Reuters, such data are often used for machine learning in the field of targeted advertizing. At the same time by July, 2019 in the USA are absent legislative restrictions how the company can dispose of this information.
Amazon claims that the company cares for confidentiality of these users. In particular in the policy of Amazon Assistant it is specified that users can disconnect some functions of the application, and the retailer monitors transitions only when expansion is actively used.
The news agency notes that for receiving a discount in $10 users of Amazon Assistant should make purchases a minimum of $50. In 2018 discount was measured by $5 and applied to new users of a plug-in on condition of purchases for $25.[1]
Notes
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