| Developers: | MyBook (Live Library) |
| Date of the premiere of the system: | 2019/12/17 |
| Branches: | Show business, leisure, sport, Internet services |
2019: MyBook project startup: Stories
On December 17, 2019 it became known that book service on a subscription of MyBook which is included into Litres group started the MyBook project: Stories. The application is created for all who lack time for reading and "serialnost" is pleasant: each story can be read on average in 15 minutes, episodes appear weekly. Readers get plot more information, going through correspondence the same as in messengers.
 | Accustom generation Z to reading and retain interest in literature during an era of social networks – very difficult task. It is possible to approach its solution if to speak with audience on usual to it language, using storytelling. The format a chat stories is already popular in the world. The American Hooked application in which it is possible to read and compose interactive stories for the first half a year of the existence attracted 10 million readers. 20% of users of MyBook for December, 2019 are made by teenagers of 10-19 years, it is important to us to consider their tastes and interests. They got used to consume information quickly – therefore we created MyBook: Stories – a resource which will allow them to read in a usual format of correspondence in the smartphone. Also short stories will be pleasant to all who, live in an active rhythm: they can manage to be read while you stand in a queue or you spend time in transport, |  |
Content is presented in the application in two formats: chat stories and prose. Also founders of MyBook: Comics which it is possible to leaf through vertically (webtoon) are going to add stories and to develop a format interactive stories.
In library of the application for December, 2019 well to more than 45 stories: fascinating and frightening, fantastic and romantic. Among audience which already managed to estimate MyBook: Stories, the most popular genre – the thriller. In a reader's top – "Cats are not always silent", Fellow traveler and "The illusive electric train". Statistics shows that so far stories in a format of a chat are more popular with female audience, and prose – at men's. By the end of 2019 more than 100 stories will be published.
Since December 16, 2019 on resources of Litres group, in particular in Stories, the exclusive from the popular writer, the creator of a series of detectives about Eraste Fandorin – Boris Akunin is available. The book "Sulazhin" on the platform of the application from MyBook – interactive. The user can define how the plot will develop further. Depending on the choice the reader "will come" to one of eight options of the final of the work and will receive characteristic of the psychotype. Chapter 1 of the book is free for users.
For MyBook: Stories the finalist of the award "Future Time" Alex Garr, the author of the magical novel "Cats Are Not Always Silent" writes the exclusive cycle "Ost-Vest". In the application there are also adapted works by authors of publishing house of Andrey Doronin Éditions Chat.
Besides, the chat stories for MyBook everyone can become the author. The ideas and texts can be directed for check and the publication through a form on the website mybook.ru/stories/ and the VKontakte group of MyBook: story.
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