| Developers: | Luding |
| Date of the premiere of the system: | May 2022 |
| Branches: | Food industry |
2022: North Trail Vodka Launch
At the end of May 2022, the Russian alcohol importer Luding Group announced the launch of the production of vodka and tincture under its brand - Northern Trail. The production of these products was established at the Kolomna Wine and Cognac Plant (KVKZ), where before that the company produced only Komandirsky cognac.
According to Kommersant, vodka and tinctures will be presented in the price category up to 500 rubles per 0.5 liter bottle. Luding Group plans to sell at least 80 thousand dal in a year, and increase sales to 500 thousand dal in two to three years.
The company expects that interest in the demand for products of local brands will only grow due to rising prices for imported alcohol and the departure of a number of well-known brands from the country.
Director of CIFRRA Vadim Drobiz in a conversation with the newspaper noted that Luding's interest in the development of its own brands is clear against the background of the expected drop in alcohol imports by at least twice due to the crisis. The head of the Wine Retail information center, Alexander Stavtsev, adds that some of the foreign brands almost washed off the shelves after the suspension of deliveries. Against this background, Russian cognac will have good potential for expansion, provided that there is sufficient raw materials, as well as vodka and infusions of premium and sub-premium segments, he said.
The owner of the brand agency Kaufman Stanislav Kaufman believes that due to good distribution, Luding can bring new products to the shelves, but the success of the products of the expert raises serious questions.
In March 2022, it was reported that amid rising prices for imported alcohol up to 100%, restaurateurs began to replace it with Russian alcohol, which rose in price not so significantly. Thus, managers of establishments reduce costs, as there are fewer consumers willing to pay for drinks at new prices.[1]
Notes
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |