|Developers:||Gazprom Media Holding (GPMH), Krutoy Media, European media group|
|Date of the premiere of the system:||December, 2019|
|Branches:||Show business, leisure, sport, Internet services|
On December 2, 2019 it became known of development in Russia of a uniform radio player for the Internet. 24 federal broadcasters joined the RadioPlayer project, other market participants estimate its efficiency in comparison with own online resources. Its start will take place "in the coming months", the director of the corporate relations and communications with state agencies "Gazprom Media of radio" (one of investors of the project along with "The European media group" and Krutoy Media) Yury Anisimov told Kommersant.
Basic functions of a player are included the directory of stations with advanced search in a genre or a geolocation, by a background operation mode, different user albums and integration of a player into third-party services. More than 100 radio stations and mobile application will be available to users.
Service should improve service of audience of stations and facilitate work of advertisers: it is expected that it will help stabilization of audience and advertizing revenues. Existence of a uniform player will make more convenient listening of stations in cars, through the voice assistants and other modern devices connected to the Internet authors of an initiative are sure.
The player will allow "not to lose in the long term 10–15 years the most part of the audience which gradually passes from an analog into the Internet", but it will be able to bring together considerable audience only in case of support of all industry, the CEO of radio Komsomolskaya Pravda Alexander Chepel considers.
The CEO of Rumedia Group Mikhail Berger expects that thanks to a uniform radio player for the Internet revenues of radio stations will increase, but "not at once and not much more". At the same time service will increase competitive advantages before digital broadcasters and pirates, he believes.
According to the purchasing director of advertizing on radio Media Direction Group Aleksandra Sadovnichaya, RadioPlayer can attract as radio broadcast categories of advertisers are a car, retail, finance , etc., and other clients.