Magnit began to introduce pay with a look in stores

2021: Launch one-look payment in stores in Moscow, Krasnodar and Rostov-on-Don

Russian retailer "Magnet" Continues to implement convenient end-of-purchase technologies. According to the company on April 22, 2021, the payment method with one look is already available in ten stores in, and To Moscow Krasnodar Rostov-on-Don in almost all formats of the Magnit family of stores. The company plans to connect more than 100 trade points in Moscow and to the service by June. Krasnodar

One-look payment service is being introduced together with Sberbank. It works on a tablet with a 3D camera, which, due to high accuracy of recognition and depth capture, reads facial features and bending taking into account changes in appearance. The bank ensures security, as well as eliminates the hacking and substitution of biometric data due to the constant improvement of recognition methods.

To use the technology, you must be a client of the bank and in advance in the branch or in the Sberbank Online mobile application activate face recognition and indicate the card from which the funds will be debited. At the cash desk in the Magnit stores where the technology is being tested, on the PIN-pad display, it is enough to select the "Pay with one look" button and look at the tablet. No other action is required.

In piloting payment technology, the Magnit look is not limited to one format - this function appeared in stores at home, Magnit Cosmetics, Magnit Family supermarkets and Magnit Extra superstores both at self-service cash desks and at regular cash desks with cashiers. The service also works at the Magnit Go kiosk near the company's head office in Krasnodar.

"Technology allows you to easily purchase goods without cash, a card or a phone. Preliminary results show that the payment process has accelerated several times. The timing of the process shows that instead of 34 seconds when paying in cash and 15 seconds when paying in non-cash, now only 3 seconds are spent. We will make a decision on scaling when we study the response of customers and the potential impact of the service on business indicators, "said Eduard Iryshkov, director of the retail technology department of the Magnit network

"Biometrics is becoming more than just a technology from the future, it has become our everyday life. Now you can pay for groceries in the store at home with one look. It is pleasing how quickly this technology is gaining popularity. Less than a year has passed, and from piloting the project in Moscow coffee shops we moved to retail stores in the regions. I am sure this is only the beginning, and in the near future such a payment method will be more popular than payment by card or cash, "said Dmitry Malykh, director of the Acquiring division of Sberbank.