| Customers: Phaeton Federal fuel network Contractors: Terrasoft (Terrasoft, CU-Consulting) Product: Terrasoft CRMНа базе: Terrasoft (basic system) Project date: 2008/11
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In Faeton company processes of customer interaction based on the Terrasoft CRM software product are automated. The Faeton company was founded in 1991 and now delivers the import equipment and materials for woodworking, production of furniture and housing construction.
Need of automation arose in connection with development of the company and existence by the extensive customer base. In the company the main business processes - management of the customer base and customer information, the organization of marketing activity, management of a product portfolio and inventory accounting are automated.
CRM is integrated with MS Outlook therefore a system contains the complete history of correspondence with each client. The functionality of Terrasoft CRM allowed to reduce considerably time for processing of customer appeals, to accelerate obtaining information on the potential or existing client, to use existence of complete history of interaction for increase in the service level of clients.
As reported, as a result of implementation work of employees considerably became simpler and the customer loyalty of the company raised.
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