Experience of implementation of CRM in Credit union

On October 26, 2011, in Moscow Customer Management Forum came to the end. The chief executive of Credit Union Ltd Rasim Ismailov made a speech at a forum with a subject "Process automation of customer service as pledge of the high level of profitability: experience of Credit Union Ltd. In the performance the Top manager told about use of Terrasoft CRM for process optimization of work with clients, about the best practices of work with information, how it was succeeded to reduce time of issue of loans and that effective control of activity of employees means.

The Money for Rent company is a brand by which Credit Union Ltd it is presented at the Russian market of microfinance — only among microfinance institutions, actively implements a full-function CRM system, making use of the last IT developments and world experience in the field of business process automation.

"It was pleasant to receive the invitation to make a speech at a forum from organizers. Especially, we have something to share — from the moment of foundation of the company we successfully work with the CRM system. It covers the main spheres of customer relationship management and the organization of internal processes of our company" — the Chairman of the board of directors of Dengi naprokat (Credit Union Ltd) Matvei Briling noted.