The Donbass Arena stadium completes implementation of the loyalty program

E-Consulting developed a system for creation of programs of loyalty under the name XRM Loyalty.

June, 2012

The E-Consulting company completed an implementation project of the solution XRM Stadium.

Details

Three years were required for deployment and integration of a system into a business system of Donbass Arena stadium. Developers were faced by an important task – to create and implement a system which will give the chance effectively to communicate with each of fans, to precisely define their wishes and tastes and to do everything that visit of stadium became the most comfortable for each guest.

On the Microsoft Dynamics CRM platform the solution representing the central supervisory console of management of all services of stadium is implemented. XRM Stadium is the complex product integrated with a subsystem of sale of tickets, the system of admission on stadium and the system of cashless payments.

Opinion

According to the president of E-consulting company and the chief designer of XRM Andrey Bezgubenko, the solution XRM Stadium is created for implementation of the main business challenge of stadium — filling of actions by visitors, fans, fans with rational use of all resources. The matter is that "Donbass the Arena" is the whole complex of the related services: boxes, restaurant, parking, tourniquets, fitness center, hotel, museum, stands. Microsoft Dynamics CRM integrates all subsystems which manage these services, and, accepting from them information signals, returns the result as a command.

The director of IT of department "Donbass the Arena" Dmitry Teplyakov noted that a system allowed to increase controllability of channels of communication, gave the chance to register each contact with the fan of soccer who came to a match or, say, in the fan shop, the visitor of the website or the person who simply phoned in information center of stadium. Now employees of the Donbass Arena complex have an opportunity to know them better and to personalize. CRM also provides data analysis, selects specific target groups and manages communication channels with representatives of these groups – email, SMS mailing, questioning.