E-Consulting: XRM Loyalty

The solution XRM Loyalty represents the automated control system for the loyalty program for consumers of services and goods in the field of entertainments on Microsoft the Dynamics platform CRM.

Instruments of support of a full stroke of processes of management of the loyalty program enter functionality of a system:

• Registration of participants and formation of the single database
• Accounting of personal card accounts for accumulation of bonuses for perfect purchases
• The calculator of calculation and charge of bonuses for perfect purchases with a possibility of thin setup by employees of marketing by 16 parameters
• Management tools exchange of bonuses for goods or services
• Information service and customer support through the appeal to the contact center integrated with Microsoft Dynamics CRM providing identification of the client, accounting of incoming calls and addresses and process control of permission of addresses
• Instruments of customer segmentation based on a social profile or a profile of consumption
• Instruments of holding campaigns for stimulation of demand concerning separate target groups of clients – personal e-mail and the SMS of mailing, special offers on visit with limited validity period
• Integration with the accounting systems of sale of tickets and goods, for information exchange about transactions of clients, conditions of charge and exchange of bonuses, special offers and actions
• Tracking of information on purchases of clients from marketing lists for efficiency analysis of marketing campaigns – mailings and special offers
• Instruments of questioning of clients and the analysis of results, by means of the templates configured by the employee of marketing