BI Expert Marketing and market research

Marketing and market research – the solution allowing to store marketing data in the uniform place in a type, structured and convenient for the analysis, that leads to effective identification of customer needs and competent decision-making. Using a system, you can be sure that each employee of the company, having the complete information on requests of consumers, will select the most effective ways of interaction with them.

BI Expert offers a single and effective system of collecting, storage and analysis of marketing information

BI – the solution "Marketing and Analysis" includes:

Analysis of market opportunities

•   Marketing researches
  
•   Marketing environment
  
• Markets of individual consumers
  
• Markets of the enterprises
  

Selection of target markets

• Determination of volumes of demand
  
• Market segmentation
  
• Positioning of goods in the market
  

Promotion of goods

• Implementation of marketing efforts
  
• Planning and control of marketing efforts
  

After implementation of BI - the solution "Marketing and Market Research" your company gets the following advantages:

• Accurate and operational determination of the sizes and structure of a consumer basket
  
• Analysis of dynamics of the product demand and efficiency analysis of a marketing campaign
  
• Processing of secondary sales on analytics
  
• Identification of the most marginal markets
  
• Analysis market situation
  
• Coordination of actions between departments of the company
  

Result of use of this BI – solutions will become an opportunity to leave in the past inefficient and labor-consuming studying of huge volume of marketing information and minimization of a human factor.