In management of network of drugstores "Live drop" the solution of analytics and contact center is implemented

The Digia RUS company completed an implementation project of the analytical Digia Retail Analytics system in network of drugstores Live Drop.

Background

The implementation project of the Business Intelligence (BI) system is initiated by company management for increase in effective management of stock balance, optimization of a nomenclature matrix, more flexible and profitable assortment management and also accounting of the different factors characteristic of the pharmaceutical industry (control of an expiration date of medicines, etc.). The Digia Retail Analytics system was recognized by the management of the Live Drop network which is ideal for the solution of assigned tasks.

Earlier the company had rather limited potential in the field of the business analysis: the used accounting system gave extremely limited opportunities for the analysis, and reports were created unacceptably long.

Solution

According to Pavel Dvoryashin, the marketing specialist of network of drugstores Live Drop, implementation of the analytical Digia Retail Analytics system allowed the company to get the following advantages:

• consolidation of separate databases in the summary base which allowed to adjust functions of automatic detection of requirement of drugstore for goods on each nomenclature position. Besides, the summary base gave the chance to unload data on a remaining balance in the third-party help systems through which it was succeeded to adjust work of Internet drugstore and operational exchange of goods between points in network;
• an opportunity to quickly receive the management reporting both on the key financial and economic indicators, and according to the nomenclature that gave the chance quickly to make decisions;
• considerably the effective management of trade inventories (improvement of turnover, reduction of the amount of a stock increased without prejudice to revenue and the range), the large volume of earlier frozen resources was released;
• ample opportunities for the analysis of a trade inventory as on commodity groups, so on any separate nomenclature positions by economic and quantitative parameters;
• considerable simplification of formation of a commodity matrix for again opened drugstores;
• the scheme of identification of illiquid positions and goods with the expiring expiration date in each drugstore with the subsequent moving of these goods to that drugstore where the movement of this name happens more actively is developed.

Results

Implementation of Digia Retail Analytics helped the staff of network of drugstores to increase Live Drop efficiency and to achieve impressive financial results.

Opinion

"Under control of Digia Retail Analytics we managed to achieve reduction of the amount of an average trade inventory for 20% when preserving monthly growth rates by last year at the level of 30%. In ruble expression in a year it was succeeded to release about 5 million rubles from a trade inventory", - Pavel Dvoryashin comments.

Besides, on a basis BI- systems Digia Retail Analytics it is created call center as which consultation of subscribers on cost and existence of goods and other help to the existing and potential clients enters.