IBM Commerce on Cloud

On May 22, 2012 at the international forum on reasonable commerce of Smarter Commerce Global Summit the IBM corporation announced the new software developed for work in cloud environments and intended for improvement of sharing of data and automation of complex marketing operations and processes in a supply chain. Using this software specialists of the companies in marketing will be able to improve customer service and to cut down operating expenses.

New offers make use of experience of IBM in the field of cloud computing and networks for joint work to accelerate a flow of transactions of B2C (business client) by automation and synchronization of mechanisms of delivery and satisfaction of demand. IBM provides management of huge amounts of data and transactions of clients in environments of cloud computing, including commercial transactions for the annual amount of 100 billion dollars and 4.5 million transactions of clients a day.

Relying on these powerful opportunities, IBM represents IBM Commerce on Cloud, the industry-first integrated solution of a corporate class for e-commerce working in the environment of cloud computing and covering processes of marketing, the organization of sales and accomplishment of orders. The solution IBM Commerce on Cloud which is developed with the purpose to help the marketing directors and heads who are responsible for the direction of e-commerce with quick start and service of Online stores also helps the companies of any size to provide the consumers with the highest level service online.

IBM Commerce on Cloud is the integrated cloud platform for attraction of a consumer interest and support of processes of preparation of commercial offers, sales, the conclusions of transactions and accomplishment of orders. IBM Commerce on Cloud provides to the companies of any size economic advantages of cloud environments: the low initial capital investments and the pay-for-use models (payment only for the used resources) and also ample opportunities of scaling. In spite of the fact that motivations of purchases are different for the companies working according to the schemes B2B and B2C, their marketing program and sales become almost identical.

"Acceleration of trade operations in cloud environments seriously advances the companies on the way to conversion of business processes — Craig Hayman, the general manager of IBM on industry solutions (IBM Industry Solutions) emphasized. — The companies of any size can improve service quality thanks to personalized marketing, the choice of sales channels, convenient for clients, and also thanks to the organization of the supply chains ready to any unpredictable situations".

Solutions of reasonable commerce (IBM Smarter Commerce) help the companies which try to meet the consumer requirements caused by rapid changes of the digital market in automation of their processes of supply, marketing, sales and service.

In addition to release of the solution IBM Commerce on Cloud, IBM also expanded a number of the cloud networks of business cooperation with the purpose to accelerate interaction and to improve sharing and information exchange in all processes of delivery and ensuring demand to compensate often unpredictable nature of trade.

So, to improve transactions and interaction in the field of retail by the consumer packed-up goods, IBM represents new opportunities for DemandTec network. They will allow over 15 thousand suppliers entering into network, for example to ConAgra Foods and PETCO, to provide information exchange for improvement of marketing operations, commercial planning and forecasting of sale and also for increase in process performance and cost reduction.

Helping the companies to interact more effectively in implementation of marketing initiatives, IBM offers the new certified affiliate program of Digital Data Exchange Partner Program which allows marketing specialists to improve the analysis of results of marketing campaigns and promotion actions and also the analysis of consumer behavior. Marketing specialists will be able to gain the complex information impression created on the basis of data from advertizing networks from the research and analytical agencies and suppliers of services of e-mail that will allow trade organizations to hold the marketing efforts more effectively. The network of information exchange also uses the approach of gold tag allowing to guarantee that partner analysts and marketing specialists operate with the same up-to-date data.

Using the affiliate program Digital Data Exchange IBM gives the chance to retail sellers and service providers of digital marketing to transfer data on consumer behavior for the analysis with the purpose to improve processes and to increase consumer service quality. The program maintains new categories for capability management of visitors, digital marketing, reorientation of target advertizing, polls of consumers and search marketing. So, for example, the organization providing financial services can expand tools of the ecosystem of digital marketing in minutes, but not in days or weeks, adding the solution for holding online polls for the purpose of the best understanding of visitors of the website or perspectives of reorientation of advertizing on new target audiences.

To accelerate processes in a supply chain, IBM simplifies and improves access, sharing, exchange and information processing in real time, especially in emerging markets which differ in higher growth rates. The solution IBM B2B Cloud Services is available to 300 thousand trade organizations and more than 90 public and private networks in 34 countries of the world, including Australia, Brazil, India, New Zealand and all countries of Central and Eastern Europe now.

The Lenovo company which created the unified platform using uniform safe connection to cloud services of IBM B2B Cloud Services for communication and interaction with an extensive ecosystem of clients and partners can be a convincing example of advantages of the integrated supply chain. It allowed the company to reduce annual costs on 1 million US dollars due to more effective management of transport transportations and trade inventories and also to improve partner interaction and to increase knowledge of difficult interrelations in a supply chain.