SaleSpring.ru transfers Internet service to a cloud platform of Microsoft Windows Azure

St. Petersburg, on August 28, 2012 — SaleSpring.ru transfers Internet service for marketing specialists and sales specialists to a cloud platform of Microsoft Windows Azure. It will allow to increase audience of the portal and to provide to users the maximum speed of data transmission. Thus, marketing specialists, specialists in sales and marketing of the companies of the corporate sector will be able to get all advantages of use of high-quality instruments of direct marketing: the database of direct business contacts created by the principle of crowdsourcing, and the related services on "lead generation" provided by customer service of SaleSpring.

Initially SaleSpring was placed on a hosting of one of the Russian providers. This choice was made on the basis of references and configuration characteristics: ASP.Net support, using Microsoft Windows Server 2008 proc, Microsoft SQL Server 2008 stnd proc and Microsoft SQL Server 2008 express proc was necessary. However in connection with the growing flow of visitors and need to process the increasing flows of one-time appeals to base, SaleSpring was forced to look for more reliable platform for placement of the database and applications.

The management of SaleSpring considered two options: cloud hosting of Amazon Web Services and cloud platform of Windows Azure. A choice for benefit of Windows Azure was made thanks to the following advantages of a cloud platform of Microsoft: Windows Azure provides not just the server in lease, but also enhanced capabilities of management of the applications unrolled in a cloud. Thanks to it need for settings of the operating system, DBMS, the Web server and also for administration, monitoring, etc. Besides, of Windows Azure disappears gives efficiency of deployment of the database and additional applications. As a result the choice of Windows Azure as a cloud platform will allow SaleSpring to provide sufficient fault tolerance, reliability and stability of system operation.

"Very much impressed a possibility of synchronization of databases. It is possible to synchronize not only data between Windows SQL Azure bases, but also and with the bases which are outside the Windows platform of Azure. Besides that this means is very convenient for data transfer in Windows Azure, it also is serious help for creation of the reliable distributed data warehouse", - Kolomeytsev Pavel, the Chief information officer of SaleSpring comments. – "Besides, thanks to the support given Microsoft to small innovation business within the Microsoft BizSpark program, a startup preferential terms of use of Windows Azure were provided".

"We are glad that SaleSpring.ru selected a cloud platform of Windows Azure for the Internet service. Already now, at the initial stages of work with it, the company felt noticeable advantages both from the technical point of view, and from business processes. We are sure that Windows Azure will be helped by SaleSpring.ru with further successful business development. In return we will do everything from us depending for effective work of a cloud platform", – Alexey Bokov, the expert in a cloud platform of Windows Azure of Microsoft company in Russia noted.

"Cooperation with Microsoft both in the technical plan, and in strategic is important for us. Our system is written initially on .NET technologies. The choice of Windows Azure as a cloud platform is natural development of our IT strategy. Besides, to us the strategy of Microsoft on introduction of innovations into all areas of life is very congenial", - Ksenia Andreyeva, the founder and the CEO of SaleSpring comments. – "In return we support her, providing to marketing specialists and sales specialists new instruments of direct marketing - an opportunity to rent marketing data (Data as a Service) and channel of the report of information to them: for example, services of call center or sending the personal personalized letters".