SaleSpring.ru

2020: The project is closed

As founders of the project in June, 2020 reported TAdviser, the website stopped work.

2012: Ksenia Andreyeva starts service

The main objective of the portal - to help sales managers and marketing to find direct phones and e-mail of the persons making decisions in constantly updated base of business contacts.

On SaleSpring only business information is resolved: work e-mail addresses and phones, positions, industries and URL. Personal address e-mail and also mobile phones (which cannot be separated personal from workers) are prohibited. The business information placed on SaleSpring is accessory of the legal entity and serves for execution by the employee of the labor duties. Information on the individuals which are not showing the staff of any company cannot be placed on the portal for legal and ethical reasons.

Service was brought into commercial operation on the eve of new 2012 - on December 26. According to the company "service is used by 3000 users". From December, 2012 to summer of 2012 1500 users used service.

By the beginning of August, 2012, also as well as for the beginning of 2014 in SaleSpring base there are more than 72 thousand direct business contacts of heads and the staff of the enterprises of Russia. The following industries are most fully provided: information technologies, banks and financial sector, retail, heavy industry. The categories of positions which are most full reflected in SaleSpring base: Chief information officers, CEOs, commercial directors, marketing specialists and PR managers. The administration of the SaleSpring portal notes that contacts from Moscow and St. Petersburg at the moment are most actively added.

The most important advantage of SaleSpring base is that the main opportunities of the portal are available to users on a free basis on terms of the exchange: users can freely get access to any to contacts interesting by it at introduction of the contribution to the SaleSpring database (the principle of crowdsourcing). Since February, 2012 SaleSpring had first commercial clients who issued an annual subscription to services of service.

At the same time Ksenia Andreyeva, founder of the SaleSpring portal: "The key problem which we faced today is absence at sales managers of desire to sell actively". Much want to work only with entering "leads" or with the list of already certain contacts. It agrees to survey of target audience of an arbitrary access conducted for SaleSpring, about 40% of respondents continue to use "passive" sales channels: sell on acquaintances (5.9%), wait for incoming calls (21.9%) or do not feel the need for new clients (11.2%) at all. And only 60% of respondents are interested in use of the open filled-up SaleSpring database for growth of sales volume. There is also other party of a medal: marketing departments which instead of performing the basic function – to help sales department with identification of new potential clients, concentrate on branded aspects of the activity. Most of all heads of the companies which should save under such circumstances competitive positions suffer from it and fight for the place in the market. The western rival companies with experience of the most advanced techniques of "lead generation" can capture potential clients.