The name of the base system (platform): | SAP CRM (SAP Customer Relationship Management) |
Developers: | SAP SE |
Date of the premiere of the system: | October, 2012 |
Technology: | CRM |
In November, 2012 SAP presented a new solution of SAP of 360 Customer which works at the SAP HANA platform. New systems capabilities are beyond traditional CRM solutions - users will receive all power of calculations in RAM, cloud computing, mobile systems of the corporate level and means of the organization of joint work. The solution can become revolution in the field of customer relationship management, promise in SAP.
SAP solution 360 Customer will allow the organizations to raise considerably customer service quality at simultaneous improvement of the current activity by expansion of opportunities of mobile employees, establishing joint work, operational execution of transactions and reduction of response time by requests of clients.
Clients will purchase powerful benefits from SAP implementation of 360 Customer: access to valuable information, interaction and real-time operation:
· The organizations will be able to obtain customer information, to analyze their requirements and preferences, to predict consumer behavior. The complex analysis of information about clients is made in real time on the basis of the most exact data arriving from customer service departments and auxiliary divisions and also public information from social networks. The organizations will be able quicker to process large volumes of data, considerably having increased the speed of the existing processes and to increase efficiency of the made decisions – in any place and by means of any device.
· Thanks to application of the best industry the practician of the SAP solution help the organizations to increase efficiency of all processes in the field of customer relationship management. The companies will be able to expand possibilities of the employees who are directly working with clients by simultaneous optimization of marketing, sales and service.
The SAP application of CRM working at the SAP HANA platform will become a key solution component of SAP of 360 Customer. The offered packet will include cloud solutions, such as SAP Customer OnDemand, software platform for social networks SAP Jam and several mobile applications.
SAP CRM based on the SAP HANA platform is also planned in the form of the solution with support of fast deployment for new clients and the existing users of CRM. Besides, for pilot projects of the existing clients. Clients will be able to unroll the SAP solutions Rapid Deployment intended for fast deployment in 12 weeks or even quicker. Here the complete packet of previously configured software and implementation services, content and all necessary components in the fixed volume at the fixed price enters.