SAP CRM SAP Customer Relationship Management

mySAP Customer Relationship Management (mySAP CRM) is single solution for conducting electronic business and a customer support. The solution mySAP CRM allows completely and "seamlessly to connect" personnel, business processes and all information with clients by means of complete information environment.

Features

The functionality of mySAP CRM Interaction Center allows to interact with clients irrespective of a type of contact - by phone, by fax, to e-mail or via the Internet. It is possible to use the solution mySAP CRM with mobile means of communication, such as portable computer, mobile phones and PDA. Moreover, the solution mySAP CRM gives to personnel an opportunity to have a raznourovnevy information access about the market, analytics, to applications, etc. Therefore the staff of marketing departments, sale, technical support and the management always have necessary information for customer relationship management.

Operational opportunities of CRM allow to manage and synchronize all contacts with clients in the field of marketing, sales and services. Analytical CRM helps to optimize all information sources for the best understanding of a customer behavior. The integrating CRM allows to interact and cooperate with suppliers, partners and clients for process optimization and satisfaction of needs of the client.

The solution mySAP CRM allows to have a full range of tools for satisfaction of needs of the client at any moment of a cycle of customer interaction: from appearance of the new client in the database and multichannel sales before process of the order of a product and additional services to the client.

SAP CRM Loyalty

SAP CRM Loyalty is the component of the SAP CRM system allowing to build the effective system of customer interaction, participants of the loyalty program, using information on bonus accounts, privileges and preferences.

SAP CRM Loyalty makes all necessary actions for charge of bonus points on the basis of activity of the client: to shopping, participation in marketing actions and promo via different channels of interaction.

SAP CRM Loyalty allows to accumulate data on each participant of a loyalty system in different cuts: history of purchases, questioning, participation in polls, reaction to promoaktivnost of the company, etc.

On the basis of the saved-up data the customer will be able to make customer segmentation, to create target groups, to plan promoaktivnost and to keep track of efficiency of advertizing campaigns.