Rules of a season (Shopping Center Omsky) (Astor: Boutique)

On November 2, 2012 to the address Omsk, Internatsionalnaya St. 43 the multibrand shop of the European clothes "Rules of a Season" belonging to shopping center "Omsky" opened the doors.

Shopping center "Omsky" - one of the largest department stores of the city, on the area of 32,000 sq.m 8 complexes, or about 100 salons, sections and departments are placed here. Daily Shopping center visits more than 30 thousand people. The department store is located in the administrative cultural center of Omsk, on intersection of trunk mains. Near Shopping center there is a milestone – a zero point from which all city streets originate.

The PRIMASOFT company which is the partner ASTOR which put into operation the software product "ASTOR took part in opening of shop: Boutique 7.0 Smart Prof".

System implementation "ASTOR: Boutique 7.0 Smart Prof" will allow the management to shop of the European clothes "Rules of a Season" to manage effectively orders, the range (more than 7000 names), collections, pricing, marketing and merchandising, finance and settlement in a common information space. In addition to a standard set of programs of discounts of "The rule of a season" use the add-on module "the RS System. Loyalty" for management of loyalty of the buyers.

Qualified employees of PRIMASOFT companies made personnel training, setup and a commissioning of a retail store equipment: point-of-sale terminals Posiflex, shipping documentation Datalogic Memor. Jobs of the cashier, accountant, operator in a warehouse, category managers, the sales area manager were automated.

Essential mentioned effect automation of multibrand shop of the European clothes "Rules of a Season" of steel: improvement of consumer loyalty and also control over holding marketing actions and their efficiency.