Fiber-optic technologies led the Moscow City Telephone Network to the beginning of an implementation project of CRM

"Moscow City Telephone Network" (MCTN) of the beginning an implementation project of a single end-to-end system of customer relationship management of Oracle Siebel CRM, the press service of the company reported on February 11, 2013.

Objectives

Implementation of the new CRM solution – a part of the program of MGTS for transfer of network in Moscow on optical GPON technology and to development of convergent services the, joint from MTS companies, based on consolidation of the wire and mobile Internet and TV.

The customer relationship management system on the Oracle Siebel CRM platform will cover more than 1000 jobs, automating work of services of marketing, contact center, sales offices and service. Now using a new solution work of division of sales of uniform contact center MGTS is organized. Fully the implementation project is going to be finished at the beginning of 2014.

Expectations

A system will allow to accumulate and analyze on a centralized basis information on subscribers, their profile of consumption of services and the reasons of the appeal to the company. Data will be used when forming new products, holding the point marketing actions allowing to offer each subscriber the most suitable services and terms of service.

"Implementing an implementation project of high-speed optical technology GPON, MGTS in scales of all Moscow has opportunities for creation of unique products for security of the house, Internet connection, viewing interactive television. The companies are necessary new tools which will allow to learn requirements and preferences of clients, to obtain the comprehensive information about efficiency of marketing actions and to create more individual and demanded offers. It is important to note that the similar CRM system works in MTS, and it in the future will simplify an output to the market of new convergent products", - the director for marketing and business development of MGTS Dmitry Kulakovsky noted.