| Customers: UniCredit Moscow; Financial services, investments and audit Contractors: SAS Russia Product: SAS Marketing Automation (SAS MA) SAS Campaign ManagementProject date: 2012/03 - 2012/06
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Project implementation in the field of analytical CRM, including automation and optimization of target marketing became the important area of work in 2012. Projects in MTS and NOMOS-bank are complete. In UniCredit Bank project implementation on automation of target marketing based on SAS Marketing Automation and on creation of analytical storage began. In Home Credit bank the SAS Campaign Management system which works in the test mode now is implemented.
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