SAS Marketing Automation SAS MA SAS Campaign Management

SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.

The solution SAS Marketing Automation (SAS MA)//SAS Campaign Management it is intended for process automation of planning, accomplishment and assessment of effectiveness of marketing campaigns. Other name - SAS Campaign Management (the same system, only does not include the module of deep analytics Enterprise Miner in delivery).

Analytical CRM based on the solution SAS Campaign Management. This tool will allow bank to wage marketing campaigns of any complexity and to effectively use all communication channels with clients. Specialists of bank will be able quickly to analyze results of campaigns and quickly to make changes to them for providing the maximum response.

A system constantly supports everything the offers sent to clients in current status and, if necessary, replaces them new or in general withdraws from channels.

SAS Campaign Management is the multifunction solution for process automation of planning, accomplishment, control and assessment of marketing campaigns which allows to increase their efficiency and effectiveness. Its use leads to significant improvement of an indicator of return of investments (ROI) due to decrease in outflow of the existing clients and acceleration of process of attraction of new. SAS Campaign Management allows to wage marketing campaigns of any scale - from enough simple advertizing mailings before multistage and multichannel marketing actions.

Using SAS Campaign Management users can: wage more campaigns for smaller time and with bigger efficiency; reach the best response due to more exact determination of target segments for each campaign; define the most profitable customers and be focused on them; to carefully coordinate actions when holding difficult multi-channel marketing campaigns.

Analysts of Gartner repeatedly placed SAS in "a quadrant of leaders" in management of multichannel marketing campaigns.