The solution of client analytics is let into Home Credit and Finance Bank

Project implementation in the field of analytical CRM, including automation and optimization of target marketing became the important area of work in 2012. Projects in MTS and NOMOS-bank are complete. In UniCredit Bank project implementation on automation of target marketing based on SAS Marketing Automation and on creation of analytical storage began. In Home Credit bank the SAS Campaign Management system which works in the test mode now is implemented.

End

In March, 2013 a system is brought into operation, the press service of the contractor reported on April 9, 2013.

"We very carefully approached the choice of a system, - Yan Hurt, the head of department on work with the customer base noted. - The tender passed in two stages and took in total about a year, having come to the end at the end of 2011. From a position of the experience accumulated by us we, first of all, estimated completeness of functionality of the solutions proposed to us, possibilities of their integration with our internal systems and, of course, implementation experience of project teams. We gave preference to the solution of SAS".

"Solutions of SAS company for client analytics and management of target marketing are very demanded on Russian the banking market in recent years. But the fact that the Home Credit Bank selected our product and successfully implemented it in planned dates, to us it is especially valuable, – Yuli Goldberg, the director of work with the financial sector of SAS Russia/CIS emphasized. - It is no secret that Home Credit Bank - one of the most successful and quickly growing retail banks in the Russian market. To such results the bank first of all is obliged to high professionalism of the employees, and we are proud that after the careful analysis and in the presence of very strong competitors they preferred SAS".

Result

Test operation of the decision which the bank passed within the last three months showed significant progress both in respect of performance, and in respect of speed and convenience of setup of targeted campaigns. During implementation 60 standard campaigns are configured. Response level on them increased more than by 5%. Results of test operation and also experience of application of the solution SAS Campaign Management in other Russian banks give all grounds to expect a fast investment payback in 2013.

In bank of analytical CRM on the SAS platform specialists of Glowbyte company, one of partners of SAS Russia/CIS were engaged in implementation. The project team performed solution integration of SAS Campaign Management with the data warehouse of bank and communication channels with clients. To provide compliance of the implemented solution to standards of SAS and to provide minimization of the customizations executed by integrator, the bank charged to SAS Russia/CIS accomplishment of designer's service (Quality Assurance) within the project.