KS Dealing was not pleasant to Monitor CRM. In line CRM from Microsoft

CORUS Consulting Group completed the project on implementation of Microsoft Dynamics CRM in manufacturing company of the dry construction mixes "KS Dealing", the company integrator reported on March 26, 2013.

Start

The decision on implementation of a new CRM system in "KS Dealing" is caused by need to create a uniform relevant product catalog and partners of the company, to receive the uniform authentic database for the sales department. Prior to the beginning of the project the customer base was kept in the Monitor CRM system, process of its updating was not structured, and data often were duplicated and were inaccurate.

Solution

As the new platform for automation the Microsoft Dynamics CRM 2011 system, by the partner in implementation - CORUS Consulting Group is selected. During the project processes of formation and work with base of partners and products of the company are automated and also data migration from the existing accounting system and the Monitor CRM system is performed.

"We carried out the analysis of CRM systems, widespread in Russia, and made a final choice for benefit of Microsoft Dynamics CRM 2011 – the reliable, scalable platform with a guarantee of technical support from world vendor, - Ivan Demonov, the head of department of organizational development "KS Dealing" noted. - During the choice of the contractor on implementation of Corus Consulting showed the ready practices based on this platform allowing to reduce terms and implementation cost in comparison with development of functionality from scratch. Serious experience of Corus Consulting in trade manufacturing industry became additional benefit and pledge of the fact that we will talk in one language".

Interfaces

Specialists of the contractor automated process of data entry on products and partners of the company, including verification, check on duplicates and consolidation of data. Besides, import from external sources by the automated procedure of import of data was implemented. A system also supports formation of new records using the client of Microsoft Outlook.

The CRM system is integrated with Microsoft Lync 2010 regarding the organization of outgoing calls, and Microsoft Sharepoint 2010 based on which data storage on products and partners is organized. For all users the data access is configured depending on the appointed roles.

"We have a wide experience of development of systems of a different class for trade production companies - from ERP to logistics, and we consider ourselves serious automation experts in this industry. For today we see that more and more companies are ready to develop further IT infrastructure, and, in addition to implementation of ERP systems, basic for trade manufacturing industry, and the accounting systems, think of need of automation of work with clients and partners. The project implemented for "KS Dealing" is very important for us as in terms of development of practice in CRM and implementation of integration solutions, and in terms of our examination in the industry and also is one of examples of competent approach of the management to increase in efficiency and success of the company", - Alexander Rakhmanov, the director of the department of Microsoft CORUS Consulting Group emphasized.