The furniture factory "Maria" begins fight for the client using an implementation project of CRM

The furniture factory "Maria" increases efficiency of customer interaction and partners by means of software Microsoft Dynamics CRM and with participation of GMCS company as integrator in the project, the press service reported on April 24, 2013.

Basic principle

The project of the company is directed to providing uniform tools to partners of furniture factory for a full-fledged work with clients on key aspects of interaction: booking, formation of accounts, documents.

Objectives

Microsoft Dynamics CRM will help to organize a convenient workplace for the manager-designer of the partner of furniture factory. In the CRM system it is necessary to configure a possibility of actions planning, the services (phone calls, meetings, tasks, etc.) connected with rendering, control of their timely execution. Labor costs on preparation and printing of a packet of standard documents (agreements, acts, supplementary agreements, etc.) and also on accomplishment of other routine transactions will decrease.

The project will also allow to increase employee performance of own divisions of the customer. It will be reached due to improvement of business communications between divisions of the company and partners and also consolidations of data on goods, orders, exhibitions, actions in a single system.

"We make not just kitchens, and technically difficult product requiring professional approach at all development stages. High quality of kitchens Mariya is reached thanks to mastering of new technologies, use of the most modern equipment and materials, control at each production phase of furniture. We consider that the technological effectiveness and quality should be shown in everything, including customer interaction and partners. Implementation of Microsoft Dynamics CRM will allow us to increase significantly efficiency not only our employees, but also partners", – Kirill Khromov, the Chief information officer of furniture factory "Maria" emphasized.

"We are grateful that the largest producer and the absolute leader in the industry – furniture factory "Maria", – entrusted us a problem of business process optimization. The possibility of the analysis of key performance indicators (KPI) of activity of both the staff of own divisions of Maria company, and her partners will become one of important results of implementation of the CRM system. The management of furniture factory will be able to use these data for increase in motivation of employees, acceptance of management decisions and the analysis of effectiveness of a company performance in general", – Svetlana Gudkova, the development director of department of CRM of GMCS company noted.