Automation of electronic trading. What problems meet most often

Deficit of complete solutions on business automation (an inventory control, logistic questions and other), the ready systems of customer interaction for e-commerce

In order that the electronic commercial project successfully developed, not enough indicators of sales growth alone of goods or services in networks. The universal platform in which arsenal there is a powerful set of flexible tools for electronic trading is necessary. It is necessary to provide a possibility of reliable protection of transactions of clients and the organization of cross trade. Consider functionality of support of several websites, and other. At the moment specialists state practical lack of the available and inexpensive ready-made solutions solving problems of complex automation of online trade. The universal systems based on solutions of Oracle and SAP remain too expensive, bulky and difficult in service so far.

Solutions for the Internet companies

Many Russian IT companies are engaged in development of tools for the organization of multichannel electronic trading on the Internet, using traditional software tools. But not all solutions work in the multilingual mode and support domestic payment systems. Also, the localized options and active support in a type of "the Russian communities" are not always available. For example, the products extended abroad Eclime Perfect Sale, AlegroCart also Freeway have the known problems with popular payment systems. And VirtueMart, PrestaShop and Magento CMS – with a Russifier and support. The most important problem is integration of systems with the accounting system 1C on which is based, as a rule all medium and large business in Russia.

Large vendors such as Oracle and SAP developed ready-made solutions which annually enter a so-called "magic square" of Gartner for an Enterprise segment, it says, that solutions of data of the companies are leaders of the world and Russian market in development of the solutions for e-commerce, best in the class. In particular SAP in partnership with Hybris Software company offers in Russia enterprise to a segment of B2B and B2B commerce the platform.

For the companies of medium business it is much more difficult to find the suitable platform using which it is possible to solve a considerable part of problems of e-commerce. The prices of the solutions Hybris Software too very heavy for the Russian medium business. Besides, the difficult decisions from market leaders often assume transition from the 1C Platform to another.

Problems of a segment of average and large (not enterprise) the market in Russia

On the middle of 2013 1C-Bitrix remains the leader, among e-commerce producers of solutions for the SMB market, however, many specialists note that creation of large ecommerce of projects based on CMS (any, not only 1C Bitrix) is extremely inexpedient and conducts to the overstated cost of ownership of the project as the standard product when developing the serious project is exposed to fatal changes.

Besides, CMS in principle is not adapted for solving of tasks at the level of creation of large e-commerce of the project. With respect thereto extremely high cost of ownership of the solutions constructed based on 1C-Bitrix if the standard product was exposed to strong completion, and this compulsory provision for creation of the serious project is noted.

Many customers do not understand that the prevalence of the platform does not give the chance to replace development team with another as at creation of the large project with a large number of completions the platform which is not adapted for the solution of 'hard tasks' will be changed so that nobody from outside will be able to understand the code. Thus, for creation of large online project it is important to select that platform which as much as possible meets project requirements, and it is not important as far as it is distributed.

The final choice of the solution, certainly, depends on strategic objectives of the company, its operational tasks and the budget selected for automation. Also it is important to the owners of business or persons making the decision on the choice of the supplier to define solution type. It can be a cloud service, such Moysklad.ru, SaaS model: Insales, AdVantShop.NET, full implementation with complete double-sided synchronization with Agora B2B E-Commerce the platform (1C of Agora Online store) or is necessary traditional CMS for small online store 1C Bitrix. There is no definite answer about expediency of application of this or that model or the specific solution, the customer should understand first of all what problem he solves and proceeding from it to select the platform, service or a ready-made product.