. RUS (domain)

2017

Boundary of 100 thousand domains

Domain. RUS stepped over an important psychological boundary - 100 thousand. This fact displaid. RUS on the first places of rating on growth rates and the absolute number of registration among not English-speaking (including the Chinese) top-level domains^[1].

Top 10 Biggest Selling IDNs

2016

In a zone. RUS was earned by the Cyrillic e-mail

In a domain zone. RUS earned a Russian-speaking mail electronic service of @pochto.pyc, reported in "The coordination center of the national domain of the Internet". As the author of technology the director Data Xgen Technologies (India) Data doctor Adzhay acts. As expected, new service will provide elimination of language difficulties in daily electronic communications between Russian-speaking Internet users.

In general @pochto.pyc represents the joint project of companies "Names Internet" (Russia) and DataMail (India) which functions on the equipment installed in Russia. The full-scale communication solution allows to exchange e-mail messages, using the addresses of a type of kirillitsa@pochto.pyc in a full compliance with the standards approved by IETF (RFC6530-RFC6533, RFC6855-RFC6858).

According to experts "Coordination center of domains. RU/.RF", emergence of the Cyrillic mail will become new a push to development of IDN domains around the world including national Russian domain. Russian Federation. The director of the center Andriy Vorobyov so commented on an event: "The lack of so-called full of IDN mail (with non Latin parts before and after the character @) was the main obstacle for development and further growth of domains in national languages. With the advent of such mail we expect the second wave of interest in non Latin domains, including to the Russian national domain . Russian Federation".

Reg.ru opens priority registration in a zone. RUS for owners of domains in zones. RU and. Russian Federation

The Russian registrar and Reg.ru hosting provider in March, 2016 opened registration of domains in a zone. RUS for the physical persons and legal entities having domains in national zones . RU and . Russian Federation. Depending on what address the user — on Cyrillics or Latin owns, his identical Cyrillic or transliterated option will be available to registration. For example, the owner of the domain CHASHKA.RU or ЧАШКА.РФ can register the address cup.RUS, explained in the registrar.

Thanks to a special stage of registration owners of domains in Latin will be able to solve the problem extended for the Russian Internet business — to receive the beautiful and laconic, not distorted by translitas address. At the same time, administrators of the Cyrillic domains. The Russian Federation will be received by additional domains for adjacent projects and a scope of new audiences, underlined in Reg.ru.

Registration in a zone. RUS for administrators of national domains. RU and. The Russian Federation will last till May 20 and will become the final stage before free registration which starts on May 24, 2016.

For registration of the domain. RUS is enough to leave to the acting clients of Reg.ru the request on the website of the registrar with indication of the desirable domain and to pay its annual value. At the same time providing any documents is not required. Other users at the time of application and payment of registration need to confirm the rights of administration of initial domain in a zone. RU or. The Russian Federation by the method specified in rules of registration of a zone. RUSSIAN. The cost of the domain in a zone. RUS makes from p431 to p1219 in one year.

For all names registered within bonus and limited registration within the first year works prohibition on change of the registrar or transfer of the domain to other owner.

"Zone. RUS wins against the background of other Cyrillic new gTLDs thanks to the laconicism. The domains located in a zone. RUS, are attractive to Russian-speaking audience, are well remembered, so, will be interesting to the companies in terms of marketing — the CEO of Reg.ru [Korolyuk Alexey] considers]. — And even in comparison with popular and already usual zone. The Russian Federation, at a zone. RUS is the advantages:. The Russian Federation is more focused on national Russian businesses and projects, and for. All Russian-speaking world is open for RUS".

According to the results of four stages of priority and bonus registration in a zone. RUS is registered 218 domains. Among them there are both addresses of large world brands, and domains of medium and small business and also private projects, noted in Reg.ru.

the Domain .rus gained the lead sales of the Cyrillic domains

Domain. RUS after start of open enrollment gained the lead per day among the Cyrillic domains started within the ICANN New gTLDs program.

According to the register of the domain administrator. RUS of Russian Names company, for the previous stages of limited and bonus registration was registered about 2000 domain names in a zone. RUS, and already per day after start of open sales exceeded the number of registration 7500 and continues to grow.

Some of the first on start of open enrollment received a registration on the Internet such names as "pro100.rus", Topshop.pyc, 1C-Bitrix.pyc and even "zemfir.pyc", "vtb24.rus", "vesti24.rus" and also many others. Representatives of the domain noted a particular interest of users in significant events of the future 2018, namely the election of the president of the Russian Federation and the FIFA World Cup: such domains as "chm-2018.рус", "futbol2018.rus", "vybory2018.rus", "rossiya2018.rus", etc. were registered.

The attention was drawn also by so-called bonus (beautiful) names among which were registered "van.pyc", "sticker.pyc", "development.pyc", etc.

2015: Start of a special stage of priority registration of the domain. RUS

On December 11, 2015 the third stage of priority registration, as a result was completed by owners of domains. RUS became more than 20 media and business companies.

The ended period was focused on founders of mass media and also owners of trade names and names of places of goods origin. Today in the Russian domain more than 50 domain names are registered. Along with the leading Russian media and news agencies, domain perspectives. RUS already managed to estimate the known foreign and Russian brands among which there is a copier.RUS, Apple.RUS, the Rolex.RUS, Amazon.RUS, 1S.RUS.

On December 14, 2015 the start is given to a special stage of priority registration. The socially significant projects and the organizations contributing to preserving and the development of Russian and culture will be able to receive domain names. RUS is absolutely free. A key condition — compliance of a mission and to values of the Russian domain. Submit the free application for the domain. RUS is possible till January 15, 2016 then bonus registration starts – everyone without restrictions will be able to receive domain names.

2014: Domain. RUS is delegated, priority registration will begin at the beginning of 2015

In September, 2014 the international corporation ICANN delegated the Cyrillic top-level domain. RUS – the corresponding record appeared in registers of root servers. Open enrollment in a domain zone. RUS starts in 2015.

Request for the Cyrillic top-level domain. RUS was given to ICANN in 2012 Russian Names company. Emergence of a new zone became possible thanks to program implementation on large-scale expansion of domain space New gTLD. Domain. RUS is the transnational domain creating uniform Internet space for all who speak writes and thinks in Russian.

Start of the domain. RUS will pass according to the traditional scheme which consists of several stages: priority registration (Sunrise), bonus registration (Landrush) and open enrollment.

The stage of priority registration starts at the beginning of 2015. First of all, an opportunity to register domain name will be had by owners of the trademarks entered to the international depositary of Trademark Clearinghouse (TMCH). Then owners of the Russian terms of reference and also owners of other means of individualization will be able to use the right of priority registration. Also administrators of the existing projects in a zone will be able to register domain name in a priority order. RU. The stage of priority registration will last up to two months.

During bonus registration domain names will be offered everyone at higher price. Sales at this stage will be performed according to the scheme of the Dutch auction – the cost of domain names will fall every week.

During open enrollment names will become available at the fixed price, domain names will be registered by the principle "first addressed". A premium domains for which higher cost works are provided.

For the purpose of fight against cybersquatters, the registry intends to reserve domain names for needs of the international, public organizations. It is in addition going to include in a reserve of the name of the large cities and the regional centers of Russia, Ukraine, Belarus, Kazakhstan.

2013: Presentation of preliminary version of the concept

The presentation of preliminary version of the concept of registration of domain names in a new Cyrillic zone. RUS took place in the fall of 2013 within the 6th International conference of administrators and registrars of national top-level domains of the CIS countries, Central and Eastern Europe.

On the special section devoted to implementation of the Cyrillic domains Smirnov Fedor, the marketing director and PR Webnames.ru, submitted the integral concept of start of the domain. RUSSIAN. The first ideas, a part from which found reflection in the provided concept, were voiced within Russian the Internet of the Forum in April, 2013. The concept provided in Greece has preliminary character, the final version will be approved by the official solution of Russian Names company.

Start of the domain. RUS will include several stages: preliminary reservation and blocking, priority registration (Sunrise) and bonus registration (Landrush).

At the first stage domain names will be reserved for needs of public and non-profit organizations which use Russian as language of the international communication. It is in addition going to include in a reserve of the name of the regional centers of Russia, Ukraine, Belarus, Kazakhstan and also the countries where Russian-language communities of users work.

The second stage gives an opportunity to owners of trademarks to receive domain names. RUS in a priority order, according to world practice.

At last, the separate period of registration assumes participation of several categories: owners of trade names, founders of media, non-profit organizations, names of places of goods origin. To participation in this stage also owners of domains are invited. RU and "mirror" domain names. RU. Domain administrator. RU will be able to participate in registration at this stage only if the name is used directly — for addressing on the working website.

Participants of the third stage purchase auction tickets which are irrevocable, and can submit applications for any free domain names. If on one name more than one request arrive, the owner of the domain is defined according to the results of an auction.

Notes