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2013
For the end of 2013 the market of technological solutions for e-commerce in B2B segment only in the USA will make $559 billion, in a segment of B2C it is twice less - $252 billion, according to forecasts of Forrester Research The Forrester Wave™[1]. It is interesting that the market much less mature and contains the much bigger potential for growth in B2B segment. The companies working in a B2B eCommerce segment invest considerable means with the purpose to reduce this gap.
At the same time thanks to efforts of suppliers on activation in the B2B eCommerce market there is now a set of different technologies and sometimes opposite business models so for many vendors there is an issue of integration with the key front office and back office systems by customers.
Including this circumstance forces to follow the largest vendors a way of merger of tightly specialized companies. So, for example, in June, 2013 SAP purchased hybris for replacement of the solution Web Channel Experience Management (WCEM). Here appropriate also to remember purchase of Oracle of Art Technology Group (ATG), Endeca and FatWire Software companies and also acquisition of IBM Sterling Commerce and Coremetrics. In May, 2013 Accenture announced intention to purchase Acquity Group proposing B2B solutions for digital marketing.
Besides, for the purpose of further development of an ecosystem of solutions, SAP/hybris and Accenture/Acquity announced in August, 2013 consolidation of efforts in the field of development of solutions for commerce online. Also became more active in the B2B Commerce market Google and Amazon.
Forrester Wave for the solutions B2B Commerce
According to the research Forrester Wave for the solutions B2B Commerce, leaders in this market for 2013 were IBM, hybris (purchased by SAP), Oracle Commerce, Intershop 7.3. Intershop Enfinity Suite, NetSuite, Insite Software are carried to number of solutions with strong positions in the market. The commerceserver.net platform is carried to number of applicants for leadership.
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