1C-Rarus was implemented by 1C:CRM CORP in Komatsu SNG LLC

January 23, 2015. Announced Komatsu SNG LLC project completion on process automation of management of the relations from a kliyentamin to solution base of "1C:CRM", 1C-Rarus company.

Choosing a Solution

In connection with significant growth in business in Russia Komatsu SNG LLC was felt by the need for creation of the unified information system connecting the producer and the distributor. The existing shortage of information on customer needs complicated production planning and optimization of warehouse stocks. There were difficulties in formation of the optimal specification of products answering to requests of most of buyers.

The network of distributors was not included in unified information environment, and some representatives had no electronic bases of clients, the history of customer interaction was not conducted. In such conditions it was difficult to control work of divisions of sales and service, to objectively estimate their efficiency.

Implementation of the CRM system was intended to solve problems of the company. The management looked for a product on the 1C: Enterprise platform which was already successfully used by distributors of Komatsu. Solution "1S:CRMKORP" completely satisfied requests of the company in the field of sales management, business processes, marketing and customer service.

Project Progress

The decision on step-by-step implementation of the CRM system by the principle "from simple to difficult" was made. At the first stage which started in 2014 during the provided training polzovateliosvoit the basic transactions necessary in daily work: registration of clients, events, requests and commercial offers. Further it is going to implement more difficult functionality directed to increase in opportunities for data analysis: business processes, ABC-classification of clients, use of summary reports, etc.

The Following Tasks Were Performed:

• Consultations on the choice of the software and options of its maintenance
• Sale of the selected software products
• Delivery of software products in office of the customer
• Software installation on the customer's computers
• Initial settings of standard/industry solution (program) to start accounting
• Individual training at office of the customer

Result

Today in "1C:CRM" several distributors of Komatsu company work, over 50 jobs are automated. Together with standard customer information and the history of work with it, Crmpredostavlyaet to users data on the park of the equipment which is available for the client. It allowed not only to accelerate search of necessary spare parts for the customer's machines, but also to pomogloformirovat address offers on service and repair of equipment and also services a trade-in, the redemption and to others.

- We received the instrument of objective control of work of divisions of sales in distributor network, - the Director of the department of informatization and the innovative development comments on the first results of the Evgeny Nikolaevich Grinenko project. – the CRM system to pomogayetna to analyze dynamics of a sprosan to the technician on the basis of requests of clients and to plan sales. The developed mobile application for iPad allows sales representatives to fix quickly events, being directly at the client and to be synchronized with information base "1C:CRM" on 3G.Bce channel it creates an environment of effective interaction of the producer and distributors. It is sure that implementation of this project finally will allow to achieve growth of indicators of sales and also will promote increase in satisfaction of our clients.

Representatives of the company integrator reported TAdviser.