ClickDimensions Automation of a marketing activity and sales

ClickDimensions is the solution for automation of a marketing activity and sales on the basis of Microsoft Dynamics CRM. ClickDimensions allows to control more precisely work with potential clients, to carry out the supporting marketing, marketing in social networks, online polls of clients to organize bulk electronic mailings, to create promo-pages, to monitor visits of the corporate website, etc.

ClickDimensions is the easiest way for:

• Search and qualification of potential clients
• Determinations of priorities in preparation of commercial offers
• Receiving exact and up-to-date information about marketing campaigns and actions of the company
• Planning of necessary actions in the field of sales

Functionality of ClickDimensions

E-mail marketing

The integrated functionality of the solution ClickDimensions for email marketing does creation, sending and tracking of e-mails easy and fast. You can send e-mails on previously created marketing lists, send letters to certain contacts or create the preliminary electronic message for sending it in the set workflow in a CRM system.

In a system customizers of templates of e-mails which allow to create the beautiful and memorable electronic messages are available, using the text, pictures and other graphic elements. It is also possible to add to a template of the letter the button of social networks, for example, of Facebook, LinkedIn, Google + and others that gives the chance to monitor distribution of the sent content on social networks.

Mailing of electronic messages is performed through the selected cloud service of ClickDimensions that allows to avoid loading of the corporate mail server and to receive full statistics on deliveries, returns, opening, cliques of e-mails. All subsequent actions of receivers el. messages are registered in the CRM system, thus results of everyone of e-mail of mailing are visible and measurable.

Also the organization of address SMS mailings for base of clients and contacts in Microsoft Dynamics CRM using Twilio service is possible.

Web analytics

With ClickDimensions it is possible to learn who is interested in your goods and services. It is possible to see the current information on visits of anonymous and authorized users on your website. Are interested what companies visited your website and what interests them? Do you want to know what pages and what information interests specific potential clients? Using ClickDimensions you will be able easily to find answers to these questions.

Ranging of clients

As the solution ClickDimensions traces individual activity of all visitors of your corporate website, all visitors are ranged on the basis of their visits, viewings pages, clicks, etc. At data storage of values, you can estimate your separate web pages depending on interest in their contents. Using these measurements of interest of clients, your sales managers will be able quickly and easily to define what potential clients have a big priority.

Registration forms

The solution ClickDimensions facilitates creation of web registration forms using the designer's drag-and-drop. You can easily integrate the registration forms existing on the corporate website into Microsoft Dynamics CRM. When the visitor fills a form, his e-mail address is checked among all addresses which are in the CRM system to avoid duplication of records. Record about the company or contact is created for those visitors who are not registered in CRM- to a system yet and all information completed with the visitor remains in his record in a system.

Polls

ClickDimensions allows to create polls of clients using the designer's drag-and-drop. Poll can be sent by e-mail to the selected companies or contacts. Polls can be published on pages of the corporate website, for filling with anonymous visitors. When filling the questionnaire, all information automatically registers in a profile of the corresponding contact in the CRM system.

Search in social networks

The solution ClickDimensions uses the newest technologies of information search for detection of information on the potential client which is available on social networks. For example, ClickDimensions identifies LinkedIn a profile of potential contacts and even attaches the image of contact from its profile of LinkedIn in the CRM system profile, together with all connected information.

Promo-stranitsy

ClickDimensions allows marketing managers to create advertizing pages for goods and services directly in Microsoft Dynamics CRM. Now it is possible to copy and add HTML-files and to do pages dostupy on the Internet. You can build in a registration form the promo-page and connect it with a specific campaign in the CRM system. All visits of the promo-page will register in a profile of the visitor potential client and will be connected with a campaign which part is the promo-page.

The supporting marketing

Using ClickDimensions marketing managers can develop the long-term program of the supporting marketing using only drag-and-drop the interface. You can configure a number of electronic messages to potential clients who will be sent automatically through regular periods while a system will automatically notify the responsible if the potential client responds to some of the sent messages.

Main advantages of ClickDimensions

For marketing – effective search, qualification and maintenance of interest of potential clients.

Imagine how it would be easy if electronic mailings were integrated into the CRM system which contains information on potential clients, contacts and campaigns. Provide, it would be how easier if surveys which you conduct for potential clients were directly integrated with the CRM system.

The marketing specialists familiar with Microsoft Dynamics CRM will appreciate an opportunity to connect a registration form on the corporate website with the CRM system. It is also simple to connect the promo-page with a specific campaign in the CRM system, to start workflow when filling a certain registration form, to load files, etc.

For sales – fast determination of priorities, implementation of contacts with clients, signing of the contracts.

Sales managers will be glad to learn that at last they will have information on the interested potential clients, products and services which drew their attention. In profiles of the companies and contacts in ClickDimensions it is possible to keep track of the status of each of them and also marketing efforts, such as electronic mailing, news or seminar in which they are interested.

Besides, the search capability of data on social networks gives information for personalisation of the message to each potential client.

For top management – the best control and the analysis of activity in the field of marketing and sales.

For top management it is crucial to have exact, timely and measurable results of marketing campaigns. Even the fluent overview of marketing campaigns in the Customer Relationship Management System will be able easily to reveal quantity of the filled registration forms, visits of the website or amount of the requests generated as a result of campaigns. For example, sending a newsletter, you can easily trace in real time what receivers became interested and visited your site what pages they browsed and who made afterwards a purchase.