ClickDimensions

The ClickDimensions company (USA, Atlanta) develops the solutions ClickDimensions and Automotional intended for automation of marketing on the Internet (online marketing automation).

Products of the company are among leaders of the segment and contain a full range of opportunities: email marketing, web analytics, mark assessment of leads, tracking of campaigns, web forms and polls, interaction with social networks, management of the relations and other opportunities. The company is included into the ratings of quickly developing IT companies.

ClickDimensions is the solution for management of marketing campaigns expanding standard opportunities of Microsoft Dynamics CRM. A system simplifies work with selections of clients and templates, increases efficiency of marketing mailings and gives possibilities for setup and the analysis of marketing campaigns. The functionality of a product allows to create targeted e-mails on different segments and to manage subscriptions in the simple interface in Microsoft Dynamics CRM.

The built-in tool for management of templates just allows quickly and to create new web forms of registration and lendingovy pages. At the same time all information which the user enters in forms automatically becomes attached to record about this lead in the CRM system. Besides, the built-in web analytics gives the chance to obtain data on the number of the delivered letters, link navigations, percent of opening of the messages and indicators important for efficiency evaluation of the waged campaigns and also to see activity of the visitor of the website to a call to sales department, and to draw conclusions about target audience of a product and their real requirements.

The solution allows to configure different scenarios of marketing campaigns depending on action of the user. For example, for users who opened the letter, but did not follow the link, a certain template for further communication, and for users who followed the link is provided in a system, but were not registered, a template will be perfect another. So, setup of scenarios allows to increase significantly efficiency of interaction with the customer base.