Alexey Kudinov: "1C:CRM" is the absolute leader in quantity of successful implementation projects

Alexey Kudinov: The 1C-Rarus company since 2002 develops and implements CRM solutions on the 1C: Enterprise platform. Except us sell and more than 1000 partners of 1C Company implement solutions of a line "1C:CRM". In 11 years of work in the market of CRM technologies our solutions were selected by more than 11000 companies in Russia, the CIS and abroad.

We offer our clients the line of the solutions "1C:CRM" provided by versions for small, medium and large business. All these versions consider the scale of business of the companies and style of their work. Besides, there is a number of specialized and industry solutions based on "1C:CRM".

From main advantages of the solutions "1C:CRM" it is possible to note the following:

• Universal product. "1C:CRM" is the cross-industry product which is not depending on feature of sales process.
• The product checked by business. More than 11,000 clients in Russia, the CIS and neighboring countries.
• Available product. The best ratios "price \functionality", more than 1000 partners in Russia and the CIS, more than 300,000 specialists.
• Flexibly configured product. The product is implemented into 70% of cases the consultant, without the assistance of programmers.
• Quickly implemented product. In 80% the project proceeds up to three months.
• Domestic development. Completely corresponds to features of practice of business in the CIS.
• It is integrated into the accounting system. In standard solutions of 1C Company that allows to create EDINOE space for a company performance.
• Profitable product. A project payback period on average - 6 months.

TAdviser: Who your key customers in the CRM direction? Perhaps, you historically had the closest interaction with some the industries? If to speak about "1C:CRM CORP", then it is the universal platform, or it suits some companies first of all?

Alexey Kudinov: The solutions "1C:CRM" successfully work in the companies of the different industries. Probably, now not to find the industry where there would be no at least one implementation of "1C:CRM". Enjoy the greatest popularity of the CRM solution on the platform of 1C in trade, the service industry, the financial sector, IT and consulting, production. In 2013 we noted rapid growth of number of the 1C:CRM projects in development, leasing and distribution.

TAdviser: Tell, please, about 1-2 largest or most interesting projects from your practice lately?

Alexey Kudinov: One of the largest implementation projects of "1C:CRM" is implementation in Rusfinance Banke of a geographically distributed CRM system on more than 500 jobs in 65 regions of Russia. Thanks to an implementation project the management of bank locates the summary monthly reporting according to the results of work of all branches from Kaliningrad to Vladivostok. Other large company (asking not to advertize its name) transfers the CRM system to 500 jobs from own office in a cloud now. Both companies selected for themselves the flagman solution "1C:CRM CORP".

At the same time small business with success uses the simple solution "1C:CRM STANDARD" in the work. For example, the O-Suvenir company from Tver could increase using CRM technologies sales and production of advertizing souvenirs by 80%.

TAdviser: "1C:CRM CORP" is "a working horse", or based on a system it is possible to execute rather unique projects? Whether the volume of completions in so-so statistical CRM project on 1C is big what customers should expect? As far as does the project budget due to consulting and implementation grow?

Alexey Kudinov: Our flagman CRM system of "1C:CRM CORP" is the very powerful and flexibly configured class XRM\BPMS tool. A system has a ratio, unique in the market, "price \functionality" and offers the most modern technologies of automation of client and internal processes of the company.

Based on "1C:CRM CORP" interesting and large-scale projects in several hundred workplaces everyone are executed. At the same time the small hi-tech companies select "1C:CRM CORP" for total automation of the processes and an opportunity to take "place for a step forward" in the future. If to take all projects implemented recently, then it is possible to tell with confidence that the product is implemented into 70% of cases the consultant, without the assistance of programmers. It allows to accelerate considerably the course of the project and to reduce its cost.

Work of consultants is necessary for effective implementation of CRM technologies and obtaining effect of their use. The volume of this work depends on the list of tasks which the specific company wants to solve using CRM technologies. It is also necessary to consider that in different regions of Russia and the CIS the price for one working hour of the consultant can differ by 8 (!) times. Generally the project budget depends on the volume of solvable tasks, the selected 1C:CRM version, level of training of personnel, and responsibility of company management of the customer in the project, and many other factors.

TAdviser: What does "1C:CRM CORP" of the most competitive in relation to other systems of this class presented at the Russian market? Whether 1C monitors modern trends in the market whether the mobile, cloud functionality and so on is available to users of a system?

Alexey Kudinov: Seven years in a row on researches of independent consulting company DSS Consulting from St. Petersburg the product "1C:CRM" are the absolute leader in quantity of successful implementation projects in Russia. By data for 2012 more than 49% of all CRM systems implemented in the territory of Russia are "1C:CRM"!

Such success cannot be a consequence of a successful marketing mix or "luck". It is long-term work on creation of the mass, available and at the same time modern and functional CRM solution meeting the best international standards and practicians. For today the solutions "1C:CRM" are proposed by a large amount of managerial technologies in the structure.

The mobility of business as trend of the last time, also found reflection in the solutions "1C:CRM". In January, 2014 we represent to our clients and partners mobile applications for "1C:CRM" on platforms iOS and Android.

"The mobile client of "1C:CRM" is the application for support of operational work of mobile staff of the company. "The mobile Monitor of Indicators" allows heads of all levels to receive and analyze quickly the indicators of activity of the company interesting them, to approve requests, to participate in stages of business processes and to be aware always of business news.

All solutions of a line "1C:CRM" can work both in a cloud, and in the company in the normal mode. Such "hybrid" approach allows clients to solve independently what scheme of work with a product to select and also to quickly change this scheme if necessary.

TAdviser: What functions of the CRM system are most demanded at your customers and what tools which are already put in it according to your forecasts will be demanded in the future?

Alexey Kudinov: The most demanded functions of the CRM system are connected with creation and management of the customer base of the company. On the second place – management tools sales, mailings, telemarketing and business processes. Further the companies implement functions of time-management and, in particular, management of instructions. The analysis of marketing business performance, management tools projects, "knowledge base" and integration with social networks are demanded less often.

In the nearest future we expect increase in demand for advanced functionality of integration into communication channels (e-mail, telephony, the SMS, FAX, DirectMail, Skype, etc.) and the need for mobilization of employees and company management. We are ready to it and we have necessary technologies already now, and next year we will provide new products for our clients.

The multifunction systems with a large amount of technologies of management are "1C:CRM" inside. Purchasing the CRM system, the company should be sure available a sufficient set of functionality for support of growth of business and the solution of new problems of development. Deceptive "simplicity" of solutions in the market leads some (especially SaaS) to forced replacement of incorrectly selected solution in 6-8 months after implementation.

TAdviser: Do you have a ready formula of the successful CRM project? What would you advise to pay attention at start of such project to whether really to carry out implementation without involvement of partners in implementation?

Alexey Kudinov: The formula of a successful implementation project of the CRM system is a set of work of the customer and contractor in many directions, such as:

• Knowledge and experience of consultants of the contractor;
• Responsibility (and interest) managements of customer company;
• The motivation of personnel of the customer connected with the CRM system;
• Quality of the offered product (the CRM system);
• Readiness of IT infrastructure of customer company;
• Etc.

On start of an implementation project of the CRM system it is necessary to hold organizational preparatory activities in the company of the customer, such as:

• Work with personnel of customer company;
• Appointment of the Project manager in customer company;
• Choice of the partner in implementation (consultants) and assessment of their experience;
• The choice of the CRM system by the specific criteria important for customer company;
• The publication of the order on the beginning of works on implementation of CRM technologies in the company;
• Etc.

In more detail about a technique of implementation of CRM systems and overcoming the main project risks of CRM it is possible to read in my book "CRM: practice of effective business".