Pharma Creatio (ранее Bpm`online pharma)

Pharma Creatio (before bpm'online pharma) is industry solution for automation of tasks of producers and distributors of pharmaceutical medicines.

2019: Terrasoft changed the name of the platform and products to Creatio

"Terrasoft", one of key players in global market of low-code, BPM and CRM, announced change of the name of the software products. On October 30, 2019 the platform and products of the company earlier known under the name bpm'online were renamed century Creatio. In more detail here.

2013

Functionality

Uniform base of the organizations and contacts

• All history of relationship with distributors, drugstores and doctors is collected in a common information space. You always have an access to the up-to-date and complete information about results of visits, dynamics of change of category, sales volumes and interrelations between clients.

• The smart mechanism of processing of doubles and verification of new records allows to support base in current status.

Uniform base of the organizations and contacts

• Segments and categories of clients

• A system appropriates categories to doctors and drugstores taking into account change of potential and loyalty based on accomplishment of visits on the basis of the set parameters.

Possibility of customer segmentation by several criteria at the same time (seasonality, the territory, etc.), controlling changes in structure of the customer base and building individual processes of work with each segment.

Segments and categories of clients

• Hospital sales and work with networks

BPMonline Pharma will help to automate completely process of conducting hospital sales and work with pharmacy chains:

• identification of key clients in the field of public procurements, negotiating with health facilities and networks
• participation in tenders
• management of agreements
• fixing and accomplishment of orders
• holding actions
• efficiency analysis using a funnel of sales.

Cyclic tasks

A system contains the step-by-step master for detailed planning of activities within cyclic tasks. It will help to do not miss important actions, to distribute load of medical representatives and to see the operational and complete information on each product.

The preconfigured reports and diagrams allow to carry out easily the plan-fact analysis of key indicators based on accomplishment of cyclic tasks.

Management of field employees

Mobile application will make work on visits of the most effective. Everything that can be necessary for medical representatives to work in fields is put in functionality of a system:

• Viewing customer base
• Automatic and manual planning of visits
• Display of routes
• Maintaining the report on a visit according to requirements
• Integration into the module of demonstration of the interactive presentations (e-detailing)
• Fixing of location on GPS

Work with BPMonline Pharma Mobile does not require permanent connection to the Internet. All data are synchronized automatically at connection with network.

bpm'online pharma exit

On December 27, 2013 the Terrasoft company announced an exit of new BPM product of the line of BPMonline - BPMonline Pharma. Now it is available on the basis of the latest version of the BPMonline 7.1 platform. The solution integrates in itself possibilities for automation of specialized problems of the pharmaceutical industry, business process management of the company and classical functions of the CRM system.

Description

One of key tasks of the pharmaceutical company - harmonious interaction of departments of marketing and the "field" employees. The organization of work of these divisions for promotion of medicines is performed in BPMonline Pharma using cyclic tasks. The functionality of a system allows to create detailed plans of promotion with indication of parameters of activities, teams of responsibles and the actual status of accomplishment.

Advantages

Mobile application of BPMonline Pharma Mobile provides the organization of effective work out of office. A visit to the doctor, acceptance of the order or control of merchandising in drugstore are executed on an established procedure of actions. Thus, actions of sales representatives are always approved with marketing strategy of the company.

A system contains tools for process management of commercial and hospital sales: from detailed sales planning before maintaining tenders for purchases in health facilities and works with orders "in fields".

The BPMonline Pharma software product is the reliable platform for creation of a common information space and gives the chance of use of different communication channels with clients. The solution can be deployed both on own platforms (On-Site), and in a cloud (On-Demand) that will allow to start the project as soon as possible.