Aori

Intelligent system of management of contextual advertizing

Aori.ru is the automatic management system Internet advertizing for small and medium business started in 2012 by Blondinka.Ru advertizing agency; the aggregator allowing to start advertizing in search systems of Yandex, Google, Rambler, Mail.Ru and also on social networks Facebook and VKontakte. A system works with budgets from 3,000 rubles. For 2013 the number of active users of a system increased by 4 times, and billing grew by 5.5 times. Key partners of Aori are OPORA of Russia, Setup, Accounting. The circuit, Nethouse, Netology and other known projects effective for small and medium business.

Muse, designer of contextual declarations

The Aori company which is engaged in the automated placement of contextual advertizing in the Russian market provided the tool of the Aori system in February, 2014, analog which yet Google and Yandex do not have even. The muse of Aori is based on the ontology made by group of the Russian and American linguists under the leadership of professor of Slavic philology of Dartmouth College (Dartmouth Collage) Mikhail Gronas and professor of computational linguistics of the Massachusetts Technology University (MIT) Anna Rumshiski (Anna Rumshisky).

Scientists analyzed 1 million advertisements regarding compliance of the text of declarations and the selected key word to search queries of users and broke them into semantic blocks. From the experimental database for ontology it was selected 100,000 often used, relevant phrases and phrases which were found in the most effective declarations. The personal staff of the Aori programmers was engaged in development of algorithms and the interface of the Muse. Works on service were conducted for all 2013.

Since February 1 the Muse is available to all registered users of Aori in the beta mode. The muse allows to create declarations on the basis of the description of goods/service or the link to the advertiser's website. For generation of the ready declaration it is enough to select key advantages of product/service from the offered blocks and to make final version of the declaration. The quantity of versions of declarations is not limited.