Citibank (SAS Marketing Automation (SAS MA))

In Alfa-Bank, UniCredit Bank, in Home Credit bank of Enda Finance, Citibank, B&N BANK and other credit institutions development of the systems of analytical CRM – connection of new modules and integration into other operating systems continued. In particular, Alfa-Bank in 2013 started implementing solution for optimization of target marketing of SAS Marketing Optimization. Young, entering into VTB Group, Leto-Bank for automation of analytical CRM also selected solutions of SAS. During the project the SAS Campaign Management system was integrated with the SAS RTDM system working at the party of risks that allowed to create a uniform circuit for risk management and marketing activities.